Have you checked out “Caffeine for the Creative Team,” by Stefan Mumaw and Wendy Lee Oldfield? This book for creative professionals dishes 150 creativity exercises to inspire innovation among a group. Check out one of those exercises excerpted below to be a part of the 30 Days to Creative Bliss series.
You’ve waited your whole life for this moment. All those sweat-drenched days training. All those exercises. All the fonts you’ve looked through. All the Pantone books you’ve pored over. They all have led to this moment, the day you’ll finally get that one item that makes all the hard work worth it, the thing that will announce to the world that you’ve arrived: your rookie card. This is the first, the one people will collect for years to come. You’ll be right there along with the superstars. You’re a pro. And you deserve a trading card.
That’s the task for you and your team today. You are going to be making trading cards of one another. First, take the names of everyone in your team and draw them out of a hat so you receive the name of someone other than yourself. Your task is to create the trading card for this person. It can start with a photograph and you can draw around the photograph, you can do it digitally, or you can just sketch it out. Your task is to take who the person is and what he or she does and make a trading card out of it.
You’ll also need to create the back of the card, with the person’s career stats, background info and highlights. Make it all up, or get pieces of real information if you like. When you’re all done, let the trading begin! How many rookie production assistants are worth one creative director?
Creativity is the catalyst behind the biggest and brightest ideas. Dive deep into this issue of HOW Magazine and take the reins of your own creative prowess.