Creative Bliss Day 17: Selling Design Ideas With A Perfect Pitch

Don’t let your creative ideas get picked apart and put down. In the HOW Books title “IdeaSelling: Successfully Pitch Your Creative Ideas to Bosses, Clients and Other Decision Makers,” Sam Harrison offers powerful techniques to help you sell your design ideas to those with approval power. Check out this visualization exercise excerpted from the book to help you successfully pitch your best ideas to design clients and decision makers. 

Know What You Want to Have Happen

When preparing to pitch, we usually start asking ourselves: “What am I going to say?”

A better first question would be: “What do I want to have happen?”

Sure, you want to sell the idea. But how do you see that happening? What reactions do you want? What questions would you like answered? What interactions? Action steps? Timelines? Approvals?

When people presented to Walt Disney, he would ask, “what’s the end frame?” He viewed life through a cartoonist’s eyes, with the end frame as the payoff.

What’s the end frame of your presentation? What do you want to have happen?

Know the answer, and you’ll know your theme.

Know What You Want to Say 

After Harold Macmillan made his first address to Britain’s House of Commons, Winston Churchill had to say:

“Harold, when you rose you didn’t know what you were going to say, when you were speaking you didn’t know what you were saying, and when you finished you didn’t know what you had said.”

Know what you want to say. Don’t ramble.

Check 30 Days to Creative Bliss for more daily doses of design inspiration.


Design Magazine — HOW's Creativity, Packaging & Design IssueHOW’s Creativity Issue is Now Available!

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Want to hear more about selling your ideas? Tune in to this DesignCast by Sam Harrison.

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