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HOW Magazine – 2013 Editorial Calendar

MAY/JUNE – Ad Close: 2/15/13
SPECIAL FOCUS: CREATIVITY + YOUR BEST WORK AWARDS + PAPER
Creativity is at the heart of all graphic design, which is why this issue is a perennial reader favorite. Features will include
inspirational profiles of designers and visual artists who are tapping into their creativity in new ways. We’ll deliver
exercises, tips and advice to help our readers keep their creativity flowing. And we’ll profile the winners of HOW’s “Your
Best Work Design Awards,” a competition that awards designers’ creative consistency by evaluating multiple pieces of
their work as a whole. We’ll also showcase projects that use paper in creative ways to maximize their success.

  • SPECIAL ADVERTISING SECTION: Paper, with Paper Mill Directory and Print Vendor Directory
  • BONUS DISTRIBUTION: HOW Design Conference, HOW’s Creative Freelancer Conference, the InHOWse Managers Conference
    and The Dieline Conference

JULY/AUGUST – Ad Close: 4/19/13
SPECIAL FOCUS: TYPOGRAPHY + INTERACTIVE DESIGN
This issue will explore new trends in both typography and interactive design and offer tips for maximizing both in everyday
design work. We’ll highlight designers who are pushing the envelope when it comes to integrating type into their
projects, and offer practical advice for interactive designers making the switch from print to digital design. Plus, we’ll
feature the Best of Show and Outstanding Achievement winners from our Interactive Design Awards.

  • SPECIAL ADVERTISING SECTION: Typography with Type Foundry Index

SEPTEMBER/OCTOBER – Ad Close: 6/27/13
SPECIAL FOCUS: SELF-PROMOTION & MARKETING DESIGN ANNUAL
Another best-seller and perhaps HOW’s best-known issue, the Self-Promotion Annual is the designer’s essential guide
to marketing their work. Featuring the winners of HOW’s Promotion & Marketing Design Awards, the issue also serves
up real-world marketing tips to help designers find their ideal clients.

  • SPECIAL ADVERTISING SECTION: Design Schools and Design Schools Directory
  • BONUS DISTRIBUTION: HOW Interactive Design Conference

NOVEMBER/DECEMBER – Ad Close: 8/16/13
SPECIAL FOCUS: BUSINESS ANNUAL + PRICING SURVEY + FREELANCE
The HOW Business Annual features success stories of top design studios (always a reader favorite) paired with expert
business advice. Plus, we’ll identify pricing trends and rates from industry surveys.
Bonus: A special section just for freelancers—a must-read for both full-time solo designers and those who moonlight
on the side.

Information about Magazine and Online advertising for HOW and Print can be obtained by contacting Elayne Recupero. Media kits can be downloaded after completing the media kit request form.

Click here for Online Advertising Specifications

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Elayne Brink Recupero
Telephone: (267) 247-5874
Email: elaynerecupero@gmail.com

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Amanda Wild
Telephone: (715) 445-4612, x13653
Email: amanda.wild@fwmedia.com

Print Production questions should be directed to Mary Lutz
Telephone: (800) 283-0963 ext. 13313
FAX: 715-445-2214
Email: mary.lutz@fwmedia.com

Online Production questions should be directed to Gena Pamperin
Telephone: (800) 283-0963 ext. 13237
FAX: 715-445-2214
Email: onlineads@fwmedia.com

Send digital ad materials on disc media to:
Mary Lutz
F+W Media, Inc.
700 East State St.
Iola, WI 54990

HOW and PRINT are published by
F+W Media, Inc.
4700 E. Galbraith Road
Cincinnati, Ohio 45236
USA
(800) 283-0963
tel (513) 531-2690
fax (513) 531-1843

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