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HOW Magazine – 2012 Editorial Calendar
MAY/JUNE – Ad Close: 2/17/12
SPECIAL FOCUS: CREATIVITY + PAPER DIRECTORY
HOW takes readers deep into a subject that’s near and dear to their hearts: creativity. Features will include inspirational profiles of designers and visual artists who are tapping into their creativity in new ways. Plus, we’ll deliver proven strategies to help designers develop their best ideas.
- SPECIAL ADVERTISING SECTION: Paper, with Paper Mill Directory
- SPECIAL ADVERTISING SECTION: Print Vendor Directory
- BONUS DISTRIBUTION: HOW Design Conference, HOW’s Creative Freelancer Conference, the InHOWse Managers Conference
and The Dieline Conference
JULY/AUG – Ad Close: 4/20/12
SPECIAL FOCUS: TYPOGRAPHY + INTERACTIVE DESIGN
This issue will explore new trends in typography, from the historical to the super-current, and profile noteworthy designers who create and work with type. New this year: A bonus section on interactive design, spotlighting the top interactive creatives and trends.
- SPECIAL ADVERTISING SECTION: Typography with Type Foundry Index
SEPTEMBER/OCTOBER – Ad Close: 6/28/12
SELF-PROMOTION DESIGN ANNUAL
Another consistent best-seller and perhaps HOW’s best-known issue, the Self-Promotion Annual is the designer’s essential guide to marketing their work. Featuring the winners of HOW’s Promotion Design Awards, the issue also serves up real-world marketing tips to help designers find their ideal clients and maximize success.
- SPECIAL ADVERTISING SECTION: Design Schools and Design Schools Directory
- BONUS DISTRIBUTION: HOW Interactive Design Conference and MYOB
NOVEMBER/DECEMBER – Ad Close: 8/17/12
BUSINESS ANNUAL + DESIGNING CHANGE
The HOW Business Annual is the designer’s business bible. This year’s edition will feature profiles of top design studios (always a reader favorite) and case studies from successful firms, paired with expert business advice. Plus, we’ll identify industry salary figures and trends for 2013 in our must-see salary survey. Designers tell us they keep this issue on their desks for years as a valuable reference. New this year: A special Designing Change package highlighting designers and projects that are making a difference,
plus tips for working with nonprofits.
Information about Magazine and Online advertising for HOW and Print can be obtained by contacting Elayne Recupero. Media kits can be downloaded after completing the media kit request form.
Click here for Online Advertising Specifications
Sales Director
Elayne Brink Recupero
Telephone: (267) 247-5874
Email: elaynerecupero@gmail.com
Print Production questions should be directed to Mary Lutz
Telephone: (800) 283-0963 ext. 13313
FAX: 715-445-2214
Email: mary.lutz@fwmedia.com
Online Production questions should be directed to Gena Pamperin
Telephone: (800) 283-0963 ext. 13237
FAX: 715-445-2214
Email: onlineads@fwmedia.com
Send digital ad materials on disc media to:
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F+W Media, Inc.
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Iola, WI 54990
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USA
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