Online Advertising Specs

Website Advertising

Position IAB Name
Creative Size
(W x H
in pixels)
Maximum
File Size
File Type Maximum
Animation
Loops
Leaderboard
or Banner
Leaderboard 728×90 40 KB gif, jpg or
Rich Media
3 loops or
15 sec
Banner 468×60 40 KB gif, jpg or
Rich Media
3 loops or
15 sec
Box Medium
Rectangle
300×250 40 KB gif, jpg or
Rich Media
3 loops or
15 sec
Rectangle* Rectangle 180×150 40 KB gif, jpg or
Rich Media
3 loops or
15 sec
  • Files and linking urls must be provided at least 5 days prior to launch date.

*Creative Freelancer Blog, Parse Blog & InHOWse Blog only

 

Rich Media

Format
Category
W x H Max Initial
Load File
Size
Add’l File
Weight (Polite
Download)
Flash
Specifics
Audio
Initiation
Maximum
Animation
Length
Controls
In-Page
Flash
Same as Static
Ad Sizes
30 KB 60 KB 18 fps User Intiated (on click) 15 sec N/A
In-Page Video
Units
Same as Static
Ad Sizes
40 KB 1.2 MB 18 fps User Intiated (on click) 15 sec – Control = “Close X”,
Play, Pause, Rewind, Volume
– Font = 16 pt
Expandable /
Retractable
Units
Same as Static
Ad Sizes
Ads may expand
2X the initial ad size
40 KB 80 KB 18 fps User Intiated (on click) Expansion:
– 3 sec if
no user interaction
– Up to 15 sec within ad
– Control = “Close X”
– Font = 16 pt
– Location = On Edge of Original (non-expanded) unit
– Feature = Enable Mouse-off Retraction

 

3rd Party Ad Serving

Our ad-serving system ahs been verified to work with the following 3rd party ad servers. If your vendor is not listed here, please contact your sales representative to arrange for a test.

Eyeblaster Pointroll Atlas Mediaplex DoubleClick BlueStreak

 

eNewsletters

Position IAB Name
Creative Size
(W x H
in pixels)
Maximum
File Size
File Type Maximum
Animation
Loops
HOW Editorial and HOW NOW
Banner Banner 468×60 40 KB gif, jpg 3
Vertical Banner Vertical Banner 120×240 40 KB gif, jpg 3
Skyscraper* Skyscraper 120×600; 160×600 40 KB gif, jpg 3
InHOWse Insights and Creative Freelancer Digest
Banner Banner 468×60 40 KB gif, jpg 3
Skyscraper Skyscraper 120×600; 160×600 40 KB gif, jpg 3

 

  • No Rich Media for eNewsletters

*HOW NOW only

 

Dedicated Email Broadcasts

Specs:

  • Maximum File Size: 50 KB
  • Maximum Width: 600 Pixels
  • No Rich Media, attachments, scripts or automatic downloads.
  • Images may be jpg or gif and should be hosted on advertiser website.
  • All styles/CSS must be embedded within the HTML. External CSS not accepted.

Lead time

  • Final HTML code must be recevied from advertiser 7 days prior to scheduled release date.
  • Test message is sent to one advertiser email address 2 days prior to release.
  • Any changes requested after the test may result in delay of the release of the emal.

Additional information about Magazine and Online advertising for HOW can be obtained by contacting:

Advertising Sales
D’NA Company
howprint@dandacompany.com
(347)963-1621

Online Production questions should be directed to Gena Pamperin
Telephone: (715) 445-4612 x13237
FAX: 715-445-2214
Email: onlineads@fwmedia.com

Send digital ad materials on disc media to:
Gena Pamperin
F+W Media, Inc.
700 East State St.
Iola, WI 54990