Online Advertising Specs

Website Advertising

PositionIAB Name
Creative Size
(W x H
in pixels)
Maximum
File Size
File TypeMaximum
Animation
Loops
Leaderboard
or Banner
Leaderboard728×9040 KBgif, jpg or
Rich Media
3 loops or
15 sec
Banner468×6040 KBgif, jpg or
Rich Media
3 loops or
15 sec
BoxMedium
Rectangle
300×25040 KBgif, jpg or
Rich Media
3 loops or
15 sec
Rectangle*Rectangle180×15040 KBgif, jpg or
Rich Media
3 loops or
15 sec
  • Files and linking urls must be provided at least 5 days prior to launch date.

*Creative Freelancer Blog, Parse Blog & InHOWse Blog only

 

Rich Media

Format
Category
W x HMax Initial
Load File
Size
Add’l File
Weight (Polite
Download)
Flash
Specifics
Audio
Initiation
Maximum
Animation
Length
Controls
In-Page
Flash
Same as Static
Ad Sizes
30 KB60 KB18 fpsUser Intiated (on click)15 secN/A
In-Page Video
Units
Same as Static
Ad Sizes
40 KB1.2 MB18 fpsUser Intiated (on click)15 sec- Control = “Close X”,
Play, Pause, Rewind, Volume
– Font = 16 pt
Expandable /
Retractable
Units
Same as Static
Ad Sizes

Ads may expand
2X the initial ad size

40 KB80 KB18 fpsUser Intiated (on click)Expansion:
– 3 sec if
no user interaction

- Up to 15 sec within ad

- Control = “Close X”
– Font = 16 pt
– Location = On Edge of Original (non-expanded) unit
– Feature = Enable Mouse-off Retraction

 

3rd Party Ad Serving

Our ad-serving system ahs been verified to work with the following 3rd party ad servers. If your vendor is not listed here, please contact your sales representative to arrange for a test.

Eyeblaster Pointroll Atlas Mediaplex DoubleClick BlueStreak

 

eNewsletters

PositionIAB Name
Creative Size
(W x H
in pixels)
Maximum
File Size
File TypeMaximum
Animation
Loops
HOW Editorial and HOW NOW
BannerBanner468×6040 KBgif, jpg3
Vertical BannerVertical Banner120×24040 KBgif, jpg3
Skyscraper*Skyscraper120×600; 160×60040 KBgif, jpg3
InHOWse Insights and Creative Freelancer Digest
BannerBanner468×6040 KBgif, jpg3
SkyscraperSkyscraper120×600; 160×60040 KBgif, jpg3

 

  • No Rich Media for eNewsletters

*HOW NOW only

 

Dedicated Email Broadcasts

Specs:

  • Maximum File Size: 50 KB
  • Maximum Width: 600 Pixels
  • No Rich Media, attachments, scripts or automatic downloads.
  • Images may be jpg or gif and should be hosted on advertiser website.
  • All styles/CSS must be embedded within the HTML. External CSS not accepted.

Lead time

  • Final HTML code must be recevied from advertiser 7 days prior to scheduled release date.
  • Test message is sent to one advertiser email address 2 days prior to release.
  • Any changes requested after the test may result in delay of the release of the emal.

Additional information about Magazine and Online advertising for HOW can be obtained by contacting Elayne Recupero.

Sales Director
Elayne Brink Recupero
Telephone: (267) 247-5874
Email: elaynerecupero@gmail.com

Sales Representative
Amanda Wild
Telephone: (715) 445-4612, x13653
Email: amanda.wild@fwmedia.com

Online Production questions should be directed to Gena Pamperin
Telephone: (715) 445-4612 x13237
FAX: 715-445-2214
Email: onlineads@fwmedia.com

Send digital ad materials on disc media to:
Gena Pamperin
F+W Media, Inc.
700 East State St.
Iola, WI 54990