Online Advertising Specs

Website Advertising

Position IAB Name
Creative Size
(W x H
in pixels)
 Maximum
File Size		 File Type Maximum
Animation
Loops
Leaderboard
or Banner		 Leaderboard 728×90 40 KB gif, jpg or
Rich Media		 3 loops or
15 sec
Banner 468×60 40 KB gif, jpg or
Rich Media		 3 loops or
15 sec
Box Medium
Rectangle		 300×250 40 KB gif, jpg or
Rich Media		 3 loops or
15 sec
Rectangle* Rectangle 180×150 40 KB gif, jpg or
Rich Media		 3 loops or
15 sec
  • Files and linking urls must be provided at least 5 days prior to launch date.

*Creative Freelancer Blog, Parse Blog & InHOWse Blog only

 

Rich Media

Format
Category		 W x H Max Initial
Load File
Size		 Add’l File
Weight (Polite
Download)		 Flash
Specifics		 Audio
Initiation		 Maximum
Animation
Length		 Controls
In-Page
Flash		 Same as Static
Ad Sizes		 30 KB 60 KB 18 fps User Intiated (on click) 15 sec N/A
In-Page Video
Units		 Same as Static
Ad Sizes		 40 KB 1.2 MB 18 fps User Intiated (on click) 15 sec - Control = “Close X”,
Play, Pause, Rewind, Volume
– Font = 16 pt
Expandable /
Retractable
Units		 Same as Static
Ad Sizes

Ads may expand
2X the initial ad size

 40 KB 80 KB 18 fps User Intiated (on click) Expansion:
– 3 sec if
no user interaction

- Up to 15 sec within ad

 - Control = “Close X”
– Font = 16 pt
– Location = On Edge of Original (non-expanded) unit
– Feature = Enable Mouse-off Retraction

 

3rd Party Ad Serving

Our ad-serving system ahs been verified to work with the following 3rd party ad servers. If your vendor is not listed here, please contact your sales representative to arrange for a test.

Eyeblaster Pointroll Atlas Mediaplex DoubleClick BlueStreak

 

eNewsletters

Position IAB Name
Creative Size
(W x H
in pixels)
 Maximum
File Size		 File Type Maximum
Animation
Loops
HOW Editorial and HOW NOW
Banner Banner 468×60 40 KB gif, jpg 3
Vertical Banner Vertical Banner 120×240 40 KB gif, jpg 3
Skyscraper* Skyscraper 120×600; 160×600 40 KB gif, jpg 3
InHOWse Insights and Creative Freelancer Digest
Banner Banner 468×60 40 KB gif, jpg 3
Skyscraper Skyscraper 120×600; 160×600 40 KB gif, jpg 3

 

  • No Rich Media for eNewsletters

*HOW NOW only

 

Dedicated Email Broadcasts

Specs:

  • Maximum File Size: 50 KB
  • Maximum Width: 600 Pixels
  • No Rich Media, attachments, scripts or automatic downloads.
  • Images may be jpg or gif and should be hosted on advertiser website.
  • All styles/CSS must be embedded within the HTML. External CSS not accepted.

Lead time

  • Final HTML code must be recevied from advertiser 7 days prior to scheduled release date.
  • Test message is sent to one advertiser email address 2 days prior to release.
  • Any changes requested after the test may result in delay of the release of the emal.

Additional information about Magazine and Online advertising for HOW can be obtained by contacting Elayne Recupero.

Sales Director
Elayne Brink Recupero
Telephone: (267) 247-5874
Email: elaynerecupero@gmail.com

Sales Representative
Amanda Wild
Telephone: (715) 445-4612, x13653
Email: amanda.wild@fwmedia.com

Online Production questions should be directed to Gena Pamperin
Telephone: (715) 445-4612 x13237
FAX: 715-445-2214
Email: onlineads@fwmedia.com

Send digital ad materials on disc media to:
Gena Pamperin
F+W Media, Inc.
700 East State St.
Iola, WI 54990

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