Articles

death-of-flash

The Demise of Flash: Google’s New Ad Policy

The use of Flash has seen a decline for years, especially with the advent of HTML5 and with iPhone’s refusal to support Flash-built products. Google’s announcement that as of June 30, 2016, they will stop selling ad space for Flash-built ads might be Flash’s final death blow. While we’ve seen this coming for a while,...

communicating-brand-strategy

Q&A: How to Communicate Brand Strategy to Clients

I’ve been consumed with gathering all the branding tips I can. My hyperfocus on everything branding might be a little obsessive at the moment, but that’s because I’m reevaluating my own personal brand. Plus, it’s always beneficial to be informed of the best branding practices. In the process of devouring all the branding information, I...

brand-strategy

Our Top 10 Branding Tips

The importance of branding is a topic that designers face daily— from creating a brand from the ground-up to maintaining brand standards to communicating branding strategy to clients and to establishing ourselves as our own brand. Over the years, we have written articles on branding tips, excerpted lessons from HOW Design University courses, and featured designers...

seo-rankings

6 SEO Resources for Checking Website Ranking

You transformed a 1990’s GeoCities-style website into a modern and clean design. You’re feeling pretty proud of yourself – the amount of work that goes into polishing a diamond from coal after all is hard work. The client comes back to you and says that while the new website is aesthetically pleasing, the website...

shortcuts

4 Time-Saving InDesign Tips

What designer doesn’t want to learn efficient ways of using InDesign? As we all know about the world of Adobe, their programs have multiple methods for completing one task. Luckily for us, we have a skilled InDesign instructor who is willing to share their expertise on how to streamline the design process with the...