Articles

building-client-relationships

3 Tips for Building Client Relationships

Every designer, rather in-house or entrepreneur, benefits from establishing positive client relationships – this is a no-brainer. Actually initiating that rapport is where it gets tricky. Design entrepreneur Shari Schwartz has lived through the process of building and sustaining a client base, and she shares her learning lessons in the course, How to Develop...

rainy-day-feature

After Effects Tutorial: Make it Rain

I dawned on the realization that teaching myself animation in After Effects limits my grasp on the program’s scope. Tinkering with the program did give me a useful working knowledge of the interface, however, it did not make me the autodidactic expert in After-Effects I hoped to be. I turned to the After Effects...

animation-keyframes

Maya Tutorial: Smart Keyframing Techniques

Being a jack of all trades in the world of design gives designers an extra edge, especially when courting clients. Not only does developing additional expertise in design increases a designer’s marketability, but also the process of learning a new skill is invigorating, stimulating and inspiring. I recently decided to try my hand at animation. I’m already churning out characters and...

death-of-flash

The Demise of Flash: Google’s New Ad Policy

The use of Flash has seen a decline for years, especially with the advent of HTML5 and with iPhone’s refusal to support Flash-built products. Google’s announcement that as of June 30, 2016, they will stop selling ad space for Flash-built ads might be Flash’s final death blow. While we’ve seen this coming for a while,...

communicating-brand-strategy

Q&A: How to Communicate Brand Strategy to Clients

I’ve been consumed with gathering all the branding tips I can. My hyperfocus on everything branding might be a little obsessive at the moment, but that’s because I’m reevaluating my own personal brand. Plus, it’s always beneficial to be informed of the best branding practices. In the process of devouring all the branding information, I...

brand-strategy

10 Essential Branding Tips from Design Educators

The importance of branding is a topic that designers face daily— from creating a brand from the ground up, to maintaining brand standards, to communicating branding strategy to clients, and to establishing ourselves as our own brand. Over the years, we have written articles on branding tips, excerpted lessons from HOW Design University courses,...