Articles

type-choices

What’s in a Font? Type Choices & Branding Your Business

by Charlie of The Hungry JPEG From your website copy and blog to your printed materials and logo, as the visual representation of all of your written content, your typographic selection is arguably one of the most important decisions in ensuring cohesive branding across your business. Whether you’re aware of it or not, your audience is...

2016 calendars

2016 Calendars: Set, Plan and Achieve

Every new year represents a fresh start and a shift in perspective. It’s an infamous time for establishing well-intentioned resolutions and lofty goals that sometimes come to fruition. Maintain your goals by jotting down deadlines onto a calendar. Neglecting to have a time strategy in place increases the risk of tasks and goals slipping through...

how-nelly-ben-hayoun

Provocateur Extraordinare: Nelly Ben Hayoun

This article appears in the Fall 2015 Issue of HOW Magazine. Find the full issue in MyDesignShop or Subscribe. Contributed by Rebecca Bedrossian Art provided by Nelly Ben Hayoun When I first met Nelly Ben Hayoun, I was struck by her energy. She walks with purpose, speaks quickly in a charming and very thick French...

How to Take a Creative Approach to Business Development

Business work is creative work, and can be just as fun and exciting and fulfilling. You can even approach the business work in exactly the same way, using the same set of talents and insights you use on the creative side. The key is to apply the same principles, thought process, approach and...