10 Exceptional Promotion Design Projects

The HOW Promotion Design Awards is the only award that specifically recognizes outstanding promotion design work. Submit your designs here!

Over the years of HOW’s Promotion & Marketing Design Awards, we have seen some brilliant and stunning work. The multitude of talent represented in the competition is mind-boggling, and we are proud to showcase the winning designs.

Need some inspiration? Check out 10 of our favorites winners from the past competitions:

10 Great Winners from the HOW Promotion & Marketing Design Awards

Austin City Limits Music Festival Promotion

Anderson Design Group created this fantastic promotion for the Austin City Limits Music Festival. We love the use of color, the elaborate typography and the detailed graphics of a band on stage playing in front of the cityscape. This bold design was selected for the Promotional Design Awards.

“Austin is a wonderful place—so we included icons and landmarks that would encourage concert-goers to stay a bit longer and visit other parts of the city.” – Anderson Design Group

promotion design

Austin City Limits Poster-Anderson Design Group

Voting Made Easy for Elections Ontario

Elections Ontario, a government organization, hired Leo Burnett Canada to remove the hassle from voting and to make the process easier.

The agency created the below ‘We Make Voting Easy’ campaign that informed voters of where to vote and how to vote while still upholding busy schedules. HOW’s Michelle Taute interviewed the lead designer about the process of creating and implementing the campaign. Their thought process began with brainstorming:

Early on, the firm sat down and listed all the reasons you might not be able to vote: What if I can’t get a babysitter? What if I’m busy that night? Where is my polling location? “We wanted to counter that by giving people the means to vote despite any of the things that may come up in their life,” says Scott Leder, lead designer.

Their strategy included marking where to vote on the polling locations’ floors, flying x-shaped balloons over polling locations, and making an elaborate website map directing voters to polls and answering questions. Read more about the 2012 Best in Show Winner.

Leo Burnett Canada for client Elections OntarioCreated by Leo Burnett Canada for client Elections Ontario

Let’s Go Camping! Timber Design Company Promotion

Timber Design Company created this fun promotional design and is a one of the winners of the  Promotional Design Awards.

Let’s Go Camping!-Timber Design CompanyLet’s Go Camping!-Timber Design CompanyWant more promotional inspiration? Check out 5 Years of Graphic Design Self-Promotion: 427 Winners.

Typographic Card Deck

Independent Copywriter designed this deck of cards featuring beautiful typography.

Letter-Dropping DeckLetter-Dropping DeckLetter-Dropping DeckInspire your type designs with the side-by-side travel photo comparisons in Culture+Typography by Nikki Villagomez.

Mostro Client Promotion

The 2011 Winner for Best in Show rallied crowds in Toronto’s downtown square, Dundas, while marketing Puma shoes. HOW’s editor Jessica Kuhn describes the genius decision’s effect:

“Thousands of passersby walked through Toronto’s busy Dundas Square and stumbled upon a larger-than-life paint can, with sticky footprints leading to a gigantic vinyl canvas. Then, something magical happened. They stripped off their high heels, work boots and shiny executive shoes and traded them temporarily for a pair of Puma’s re-launched Mostro sneakers. Participants pulled a painter’s smock over their clothes and experienced Puma’s product in the middle of their normal day.”

Read more about the Mostro with Sole design here.

Mostro with Sole - created by Zulu Alpha Kilo


Urban Bearkeeping Starter Kit

Ultra Creative created this “urban bearkeeping starter kit” as a gift for friends and clients in 2012. The project was honored as an Outstanding Achievement in the HOW Promotion Design Awards.

According to The Dieline, “The kit arrives under a veil of mystery save for a few exterior graphics that hint at its purpose. It’s when the kit is opened that the recipient learns of his or her selection as a host for an operation known as the Community Bear Share. Packed inside is everything a novice urban bearkeeper will need to keep the peace while keeping a bear: a welcome letter with bear photo and bio, instructions, multiuse whistle, recordkeeping and poetry journal, pillowcase, and seasonal food supplies.”

Bearkeeping Kit Promotion Design   Bearkeeping Kit Promotion Design

Buffalo & Bergen Identity

General Design Co. created the identity and promotional design for Buffalo & Bergen, a modern soda fountain in DC’s Union Market.

According to the firm’s website, “We drew inspiration from the Brooklyn street corner where the owner’s mother sipped Egg Creams as a child.”

Buffalo & Bergen Identity / Promotion DesignBuffalo & Bergen Identity / Promotion Design

Identify is the ultimate authoritative examination of the process, approach, and principles that result, time and time again, in identity design with the potential to become iconic, and thus succeed in representing a brand in the mind of the public for generations.

Southern Soul & Song Posters

Weir / Stewart created these award-winning concert posters for The Morris Museum of Art‘s Southern Soul and Song concert series.

“For the past four years, we’ve had the privilege of creating the concert posters for The Morris Museum of Art’s Southern Soul and Song series,” Weir / Stewart’s website says. “These screen-printed beauties will be available at the Imperial Theatre. We drew inspiration from the fabulous and fleeting motel signage that previously littered the backroads and highways of America.”

Southern Soul and Song Poster Designs Southern Soul and Song Poster Designs Southern Soul and Song Poster Designs

Brand Identity & Promotional Materials for Lamon Luther

Designer Russell Shaw created the award-winning visual identity for Lamon Luther, which focused on a central theme: “Preserving the legacy of the rugged gentleman, forging a brand that builds hope for the craftsman.

“Lamon Luther, the brand, is a tribute to his memory and all that he stood for – art, craftsmanship, and hope for a better future,” Shaw’s portfolio says. “The creations made by the team utilize reclaimed materials that would otherwise have been destroyed, offering a second story to the life of the wood.”

Lamon Luther Identity & Promotion Design Lamon Luther Identity & Promotion Design

Michael Barley Photography Promotion

Albuquerque-based 3 Advertising created the identity for Michael Barley Photography, including these gorgeous business cards that were recognized in the HOW Promotion Design Awards.

Photography Business CardsPhotography Business Cards

Ready to enter your work into the HOW Promotion & Marketing Design Awards? Learn more and submit your best designs.