Author Archives: Andy Brenits

About Andy Brenits

Andy Brenits is a brand and creative strategist with extensive experience building and leading creative teams for national and international brands. He has worked with major brands such as Banana Republic, The Gap, National Football League, KPMG, and Arizona Public Service. In addition to consulting and writing, Andy is the President of the board of directors at InSource and an Adjunct Professor of Visual Brand at Columbia University.


Inspiration, Career Influencers and Design Heroes

I’m one of those lucky people who knew early on what I wanted to do when I grew up, and my parents always encouraged me to develop my talent. Growing up in a family full of business professionals I was encouraged to “do more art” rather than persuaded to focus on something else like...


4 Tips for Managing and Leading Creative Teams

I’ve had all kinds of bosses during the last twenty years. Some were great, while others…not so much. As my career progressed and I decided that I wanted to get into management, I naturally thought to myself “When I get there, I’m going to do it better.” Sound familiar? We all think we can...


InSpiration Wednesdays: Massimo Vignelli

 “I don’t think that type should be expressive at all. I can write the word ‘dog’ with any typeface and it doesn’t have to look like a dog. But there are people that [think that] when they write ‘dog’ it should bark.” – Massimo Vignelli (born January 1931) is a designer who has done work...


Blogspotting: The Creative Process

The creative process is often a very difficult thing to explain to our corporate colleagues who don’t typically get what we do. So as creative people, we often try to use appropriate visuals to demonstrate how we get from points A to Z. In fact, it’s a good business practice to have your process...


InSpiration Wednesdays: Happy Birthday Dr. Seuss!

 “Think left and think right and think low and think high. Oh, the thinks you can think up if only you try.” – Theodor Seuss Geisel (March 2, 1904 – September 24, 1991) was an American writer, poet, and cartoonist most widely known for his children’s books written under the pen name Dr. Seuss.


INspiration Wednesday: Tom Peters

 “Design is so critical it should be on the agenda of every meeting in every single department.” Tom Peters (born November 7, 1942) is an American writer on business management practices, best known for In Search of Excellence.  

It’s not just what you know… InHOWse Managers Conference 2013

As the saying goes, it’s not just what you know, but who you know. At the HOW design conference series last year in Boston,  the InHOWse Managers conference was running right next door to the Creative Freelancer’s Conference. As Ilise Benun recalls, ”… some of the in-house managers snuck over and asked me if...