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Author Archives: Andy Brenits
The rule of 3: How to help evolve your client
By Mike Clark of www.shelfidentity.com Do you ever feel like a note taker instead of a creative problem solver? Has a buyer ever sketched out what they want for you, and said, “I’m practically designing it for you?” If you’ve ever dealt with a…
Categories: In-House Design: Careers & Advice
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In-House Business Startup Journal Part 4: Assessment and planning at less than warp speed
Assessment and planning at less than warp speed. By Andy Brenits, as originally seen on www.in-source.org The first task I undertake when starting a new creative services leadership job is to assess the situation. After about a month I typically have a…
Categories: In-House Design: Careers & Advice
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When to make the leap to F/T freelancing
by Ilise Benun If you’ve been freelancing on the side and trying to decide when is the right time to make the leap, you’re not alone. Here are two freelancers who blog for the Creative Freelancer Blog with their perspectives on the topic: Alisa Bonsi…
Categories: In-House Design: Careers & Advice
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In-House Business Startup Journal Part 3: All May Not Be What It Seems
All is not what it seems, but remember why you are here By Andy Brenits, as originally seen on www.in-source.org After a few weeks on the job I have heard more airing of dirty laundry than I would have expected. But, this is actually par for the course…
Categories: In-House Design: Careers & Advice
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In-House Business Startup Journal Part 2: Talking Less and Listening More
Talking Less and Listening More By Andy Brenits, as originally seen on www.in-source.org My first few day on the job typically include meeting lots of new people including colleagues, clients, leaders, and direct reports. Along with the usual and custo…
Categories: In-House Design: Careers & Advice
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In-House Business Startup Journal Part 1: The New Guy In Town
The New Guy In Town By Andy Brenits, as originally seen on www.in-source.org I’ve had the privilege of starting a new job 11 times in my career if you include the part-time after-hours teaching gigs. As such I have seen a pretty wide gamut of orienta…
Categories: In-House Design: Careers & Advice
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Strategic Insights: Branding part 2
Hi there, Professor Andy here. Ready to keep trekking 2012’s path to becoming a smarter designer? Yes, then lets continue our briefing of the strategies behind branding, and how they tie-in with marketing. We left off last week by realizing that today’s businesses value success not by sales numbers alone, but by ensuring that customers …MORE
Strategic INsights: Branding part 1
Recently I wrote a 3-part series on marketing strategy aimed at giving in-house designers insight into how their marketing colleagues come up with those programs we’re asked to design for. For the last few decades branding has also played an importan…
6 Tips to Wow the Left-Brainers.
by Mike Clark You’re a creative, right-brained person. The boardroom is filled with left-brainers. The two groups think so differently from one another—how can anything be accomplished in this scenario? In the past 20 years, I’ve seen many right-…
Categories: In-House Design: Careers & Advice
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Our Pursuit of Fearless Leadership
Our Pursuit of Fearless Leadership by Ed Roberts Many organizations are quickly coming to the realization that the strategies and core values they adopted decades earlier are no longer valid and are potentially detrimental to their success. Or…






