Author Archives: Andy Brenits

About Andy Brenits

Andy Brenits is President of the Board of Directors at InSource, the professional association for in-house creative leaders and managers. He is also a creative consultant advising individuals and business owners on brand strategy, creative management, and what it takes to differentiate yourself consistently in a crowded market. He has previously lead creative teams at GAP, Banana Republic, NFL, KPMG, and Arizona Public Service. 

InSpiration Wednesdays: Massimo Vignelli

 “I don’t think that type should be expressive at all. I can write the word ‘dog’ with any typeface and it doesn’t have to look like a dog. But there are people that [think that] when they write ‘dog’ it should bark.” – Massimo Vignelli (born January 1931) is a designer who has done work...

Blogspotting: The Creative Process

The creative process is often a very difficult thing to explain to our corporate colleagues who don’t typically get what we do. So as creative people, we often try to use appropriate visuals to demonstrate how we get from points A to Z. In fact, it’s a good business practice to have your process...

InSpiration Wednesdays: Happy Birthday Dr. Seuss!

 “Think left and think right and think low and think high. Oh, the thinks you can think up if only you try.” – Theodor Seuss Geisel (March 2, 1904 – September 24, 1991) was an American writer, poet, and cartoonist most widely known for his children’s books written under the pen name Dr. Seuss.


INspiration Wednesday: Tom Peters

 “Design is so critical it should be on the agenda of every meeting in every single department.” Tom Peters (born November 7, 1942) is an American writer on business management practices, best known for In Search of Excellence.  

It’s not just what you know… InHOWse Managers Conference 2013

As the saying goes, it’s not just what you know, but who you know. At the HOW design conference series last year in Boston,  the InHOWse Managers conference was running right next door to the Creative Freelancer’s Conference. As Ilise Benun recalls, ”… some of the in-house managers snuck over and asked me if...

In-House Business Startup Journal Part 10: Goal Setting

By Andy Brenits, as originally seen at InSource How many of us set new years resolutions around December 31st only to forget them by January 3rd? Last month I journaled about performance reviews and measuring your work for the past year. The only way to do this is to set some goals for yourself, but...


INspiration Wednesday: Bob Gill

 “No matter how many times your amazing, absolutely brilliant work is rejected by the client, for whatever dopey, arbitrary reason, there is often another amazing, absolutely brilliant solution possible. Sometimes it’s even better.“ Bob Gill (b January 17, 1931), American illustrator and graphic designer. In 1960 after an interview in a New York hotel room for a job in London, he moved to...

Metrics Monday – Volume of Work

In-house managers polled for the 2012 In-House Creative Services Industry Report shared their total project volume for 2011. Creative leaders often discuss how many projects their teams create, and it’s true that there is a general correlation between number of projects and team size. For example, 93% of teams producing less than 500 projects per year have less than...