Author Archives: Andy Brenits

About Andy Brenits

Andy Brenits is a brand and creative strategist with extensive experience building and leading creative teams for national and international brands. He has worked with major brands such as Banana Republic, The Gap, National Football League, KPMG, and Arizona Public Service. In addition to consulting and writing, Andy is the President of the board of directors at InSource and lectures on Visual Branding at Columbia University in New York.

InSpiration Wednesdays: Massimo Vignelli

 “I don’t think that type should be expressive at all. I can write the word ‘dog’ with any typeface and it doesn’t have to look like a dog. But there are people that [think that] when they write ‘dog’ it should bark.” – Massimo Vignelli (born January 1931) is a designer who has done work...

Blogspotting: The Creative Process

The creative process is often a very difficult thing to explain to our corporate colleagues who don’t typically get what we do. So as creative people, we often try to use appropriate visuals to demonstrate how we get from points A to Z. In fact, it’s a good business practice to have your process...

InSpiration Wednesdays: Happy Birthday Dr. Seuss!

 “Think left and think right and think low and think high. Oh, the thinks you can think up if only you try.” – Theodor Seuss Geisel (March 2, 1904 – September 24, 1991) was an American writer, poet, and cartoonist most widely known for his children’s books written under the pen name Dr. Seuss.

INspiration

INspiration Wednesday: Tom Peters

 “Design is so critical it should be on the agenda of every meeting in every single department.” Tom Peters (born November 7, 1942) is an American writer on business management practices, best known for In Search of Excellence.  

It’s not just what you know… InHOWse Managers Conference 2013

As the saying goes, it’s not just what you know, but who you know. At the HOW design conference series last year in Boston,  the InHOWse Managers conference was running right next door to the Creative Freelancer’s Conference. As Ilise Benun recalls, ”… some of the in-house managers snuck over and asked me if...

In-House Business Startup Journal Part 10: Goal Setting

By Andy Brenits, as originally seen at InSource How many of us set new years resolutions around December 31st only to forget them by January 3rd? Last month I journaled about performance reviews and measuring your work for the past year. The only way to do this is to set some goals for yourself, but...

INspiration

INspiration Wednesday: Bob Gill

 “No matter how many times your amazing, absolutely brilliant work is rejected by the client, for whatever dopey, arbitrary reason, there is often another amazing, absolutely brilliant solution possible. Sometimes it’s even better.“ Bob Gill (b January 17, 1931), American illustrator and graphic designer. In 1960 after an interview in a New York hotel room for a job in London, he moved to...

Metrics Monday – Volume of Work

In-house managers polled for the 2012 In-House Creative Services Industry Report shared their total project volume for 2011. Creative leaders often discuss how many projects their teams create, and it’s true that there is a general correlation between number of projects and team size. For example, 93% of teams producing less than 500 projects per year have less than...

In-House Business Startup Journal Part 9: Performance Reviews

By Andy Brenits, as originally seen at InSource Well, it’s that time of year again for many corporate creatives… the year-end performance review cycle has begun again. Unlike many of my colleagues on the outside, I need to follow a prescribed process whereby I self-evaluate my performance against several goals (SMART ones) for both the...