We often struggle with being able to distinguish between what the web is and what the web enables us to do. So, then, what is the web?
Web design is a lot like designing a store: You need to understand the customers and remove barriers to sale. The best way to do this is with user personas.
Learning how to use Google Analytics and conduct user testing will improve your web design work and help turn your design opinions into bulletproof facts.
We asked 7 great minds about their thoughts on forward-thinking design, the skills designers need that they may not have learned in school, and the future of their practice.
Since the '90s, the big conversation has been about designers making the print-to-web transition. But there's something happening on the fringes of design today, and interactive designers could get left behind if they're not paying attention.
I believe the key to thinking about your future as a designer is in understanding the balance between generalization and specialization.
Ask not "How do I choose the right CMS?" Ask "How do I choose the right developer?" I believe if you choose the right developer, you will also choose the right content management system.
Just as architectural plans use a consistent visual language to describe buildings, prototypes use a consistent visual language to describe websites. Rather than seeing the prototype as a document that imposes limitations, designers should see it as one that enables creative freedom.
Only by clearly identifying your prospects can you go about creating content that is truly valuable. Despite the obvious importance of search engine optimization, please don't misidentify search engines as your prospects. Robots don't read—people do.
I'm not categorically against apps. But the economic and practical factors surrounding creating and distributing the apps themselves are indicators that the long-term sustainability of the app paradigm is unlikely.