Author Archives: David C. Baker

About David C. Baker

David C. Baker has advised 650+ marketing service firms through ReCourses. He'll be co-hosting the Mind Your Own Business Conference, aimed at helping design firm principals be more successful, with HOW October 17-19, 2012. He has written three books, one of which was deemed by Inc. Magazine to be one of the Top 10 Books entrepreneurs should read. His work has been discussed in the Wall Street Journal, USA Today, Fast Company, Inc., Forbes, CBS Business Network, MarketingProfs, and BusinessWeek. He also speaks 30-35 times per year. His primary hobby is photography.

How to Evaluate a Design Client’s Fit

Stop wasting time with clients that aren’t right for your business. With these tips and questions, you can determine if a client is a good fit from the get-go. Whenever I work within certain constraints, like a time frame or even word limits, I become very aware of whether I’m wasting any time or...

Your Marketing is Mature If …

In the September 2011 issue of HOW, the article “From Start to Smart” guides firm owners through the different stages their studio should evolve to as it matures. If you can answer “yes” to all four questions below, you’ve reached the third stage in the article: Maturity (See Sept. issue of specific tips for...