Author Archives: Deidre Rienzo

Are other creatives our “competition”?

Are other writers the competition? I don’t think so. In fact, I think we need each other. Imagine if I could send ideal projects your way, and if you wanted, you could send some my way? I would love to be able to tell clients, “I’m not the right fit, but I know a great writer who is.” Continue reading More

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Are other creatives our “competition”?

Are other writers the competition? I don’t think so. In fact, I think we need each other. Imagine if I could send ideal projects your way, and if you wanted, you could send some my way? I would love to be able to tell clients, “I’m not the right fit, but I know a great writer who is.” Continue reading More

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How to get clients through email marketing

Copywriter, Deidre Rienzo, marvels at how a whopping 39% of her income (and 10% of her projects) so far this year came as a result of her direct outreach via email marketing. Continue reading More

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Are you wasting time online?

Can you ignore the twitch that takes you away from work to check Facebook, look for a new eggplant parmesan recipe, see if those shoes went on sale yet, or see what Kim Kardashian ate for breakfast? Check your email, for the 57th time today… Continue reading More

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Feel like wallowing? Try this instead…

Web copywriter and CFC-veteran, Deidre Rienzo, tells of how she started to feel sorry for herself, then got a grip instead. Continue reading More

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Damn … I missed the red flags. Now what?

Veteran CFC-er and copywriter, Deidre Rienzo, shares a client horror story about red flags ignored. What would you have done? Continue reading More

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