Author Archives: dmatriccino


Reaching Out To Middle Eastern Designers

Looking at my profile on LinkedIn, I feel quite satisfied. I think I’m the only Israeli designer who is in contact with designers from hostile, or less than openly friendly, countries such as Iran, Jordan, Lebanon. Strange, isn’t it?! It all started about three months ago when I decided to embark on an adventure!...


Best of the Blog 2012: A Tribute to Hillman Curtis

The master graphic, web and film designer Hillman Curtis, who had such an enormous influence on the design field, was scheduled for a return appearance at this year’s HOW Design Conference. It’s a loss to all of us that Hillman passed away on April 18, after a long battle with colon cancer. He was...


How Designing a Logo is Like Building a House

Logo design, as it turns out, has a lot in common with home building: Logos should be aesthetically appealing and functionally capable, logos need to attract the attention of their target audience and logos ought to be resilient against the winds of fad and fashion.

Web Design is in the Details: An Interview with James Pannafino

In a recent interview, Millersville University professor James Pannafino talks about the misconceptions that many designers have when it comes to web design. Q: You say web design is in the details. Can you tell us about what details you think are most important to the design process? A: Understanding user experience and the...


Workspace Column Moves Online

For years, the Workspace column has been a popular article in HOW magazine. This knowledge ultimately came into play when we decided to move this column online in an effort to showcase more design studios. When it comes down to it, designers like to see where their fellow creatives work. Humans are nosy, and...

Amy Peck

One Art Director’s Career Path

Amy Peck was Art Director for HOW magazine from 1998 to 2001. She then went on to an agency where she served as senior art director, and is now freelancing and teaching—both at the college level, and for HOW Design University. In a recent interview, she talks about her design career path, and why...