Author Archives: Ed Roberts

About Ed Roberts

Ed Roberts is a writer, speaker and award-winning creative director who is an expert at constructing high-performing in-house teams comprised of creative superheroes. Ed explores topics on design, strategic thinking and corporate creative management. He is also one of the program partners planning the 2015 HOW Design Live Conference. Follow him on Twitter @InHouseObs.

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References Available Upon Request

On the job hunt or looking for a new in-house designer? Learn why its important to provide quality references and the 5 noteworthy questions Ed Roberts asks each of the references he checks.

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Inspiration Wednesday: Jeffrey Zeldman on Content

Content is not just a writer’s problem, it is a design problem. As good advertising comes from the product, and good filmmaking begins with a riveting story, good web design starts with content.  –Jeffrey Zeldman If you don’t know of Jeffrey Zeldman, I’m sorry, you just might be living under a really, REALLY big...

IT

3 Tips for Working Smarter with IT Department

I can remember a time when a well-designed, strategically positioned direct-mail piece was one of only a few options used to connect brands with consumers. Over the last five years an explosion of truly smart channels have opened up, ushering in a whole new set of social tactics for use by strategic communicators. When...