Author Archives: Ed Roberts

About Ed Roberts

Ed Roberts is a writer, speaker and award-winning creative director who is an expert at constructing high-performing in-house teams comprised of creative superheroes. Ed explores topics on design, strategic thinking and corporate creative management. He is also one of the program partners planning the 2015 HOW Design Live Conference. Follow him on Twitter @InHouseObs.


Professional Development on a Dime

Ever wonder what it’s like to design for brands like Coca-Cola, Hershey and Kraft Foods? Or the White House? Come to HOW Design Live 2015 and ask top in-house manager’s how they professionally develop their teams. Register today and use discount code INHOUSEOBS. Do you work with a guy or gal who seems to...


New Year, New Goals

Setting goals for the year? Make HOW Design Live 2015 one of your priorities. HOW delivers everything you need to pursue a fulfilling, successful career in-house—in one essential event. photo from Shutterstock During the past holiday season, a time when football, hockey, friends, family and snow angels converge, a personal workload could rival the...


The ABCs of Strategic Planning In-house

A few years ago, I hired (and continue to consult with) professional organizer and owner of Organize for Success Emily Parks to advise me on ways to become more productive and efficient. This month, Emily will share more insights shared with me in one of our recent one-on-one sessions. Enjoy! Ed: Happy New Year,...


Yahoo’s Maurice Woods on Service Leadership

If you haven’t heard of Yahoo's Maurice Woods, you should definitely get to know this in-house designer—a great leader who has designed a good life around service. Here, Ed Roberts interviews him about his work and the Inneract Project.

The Truth About Failure

I was thinking about the first plant I ever purchased for my garden. It wasn’t a plant but rather a bag of six calla lily bulbs. I was drawn to the packaging with all its splashy photography and infographics that explained how deep, how wide and how far apart I needed to dig each hole....


References Available Upon Request

On the job hunt or looking for a new in-house designer? Learn why its important to provide quality references and the 5 noteworthy questions Ed Roberts asks each of the references he checks.