Colors have an enormous impact on a viewer’s psyche, as evidenced by study after study after study. Here's what to do when choosing your logo colors.
Author Archives: Guest Contributor
Five Steps to Creating a Compelling Personal Brand as a Freelancer
As a freelancer working on a project-to-project basis, your personal brand is critical. Here's how to make sure yours stands out.
Beyond Design Expertise, The Value of Building Trust Among Colleagues
Liang-Cheng Lin, Senior Experience Design Manager, Adobe offers design career advice to the tune of building trust among colleagues.
DesignOps: Tips & Tricks from the InVision Team
What are DesignOps and when is it time to build a team around it? As companies mature and invest in design, they need to operationalize workflow. Here's how.
The Case for Inclusive Design
"Inclusive design" is a simple idea: design things to be accessible and relevant to as many people as possible. It is a broad-reaching, foundational design principle applicable to everything from architecture to websites to content. Here's how and why you should start making your designs inclusive.
Should Mac Users Learn to Embrace Their Inner PC?
Apple was once in the forefront of the professional workstation market. But nowadays, every time the name of the venerable corporation makes news, it’s focused on ...
Why You Need to Make Networking Your Side Hustle
Consistent and “always on” networking is the key to your success. So if the idea of business networking has you thinking UGH, it's time to think differently. Here's how.
Product Packaging Could Be Your Greatest Missed Marketing Opportunity
Developing breakthrough packaging that truly connects with your brand’s audience is more important today than ever before. These 3 guiding principles ...
4 Big Lessons Inspired by Reddit’s Upcoming Redesign
While Reddit may be an extreme example of a redesign and repositioning, there are takeaways for every designer faced with the challenge of satisfying a passionate audience.
Are you stuck in the Design Silo?
If you want to help lead business to a better future and transform your own career, find out how the SVA DSI program can help.