Author Archives: Heather West

About Heather West

Heather West is a Minneapolis-based writer and PR professional who works with design and architectural clients. heatherwest@earthlink.net.

Creative Jam: 7 Exercises to Enliven Your Office

In this seven part series by Heather West, she tells the story of how one design firm has brought creativity back into the office with simple outings and exercises that stretched conceptual skills and brought a team together. More

Categories: Design Exercises for Inspired Designers, Design Inspiration: Creative Ideas for Designers, Featured | Tags: | Leave a comment

Balancing Your Business

How many clients should you serve? In what categories? And where? Three consultants who work exclusively with creative firms offer advice to help you develop the ideal client mix for your business. More

Categories: Design Business & The Industry of Design, Design Business Clients: Communication & Management | Leave a comment