Author Archives: Heather West

About Heather West

Heather West is a Minneapolis-based writer and PR professional who works with design and architectural clients.

The Real Value of Creative Brainstorming

Defer judgment” and “reach for quantity.” For more than 60 years, these have remained the two guiding principles of effective brainstorming. Widely credited as the father of brainstorming, advertising executive Alex F. Osborn promoted the notion that a group could generate better ideas by suspending assumptions and sharing perspectives. Recent articles and studies debate...

Balancing Your Business

How many clients should you serve? In what categories? And where? Three consultants who work exclusively with creative firms offer advice to help you develop the ideal client mix for your business.