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Author Archives: Heather West
The Real Value of Creative Brainstorming
Defer judgment” and “reach for quantity.” For more than 60 years, these have remained the two guiding principles of effective brainstorming. Widely credited as the father of brainstorming, advertising executive Alex F. Osborn promoted the notion that a group could …
Creative Jam: 7 Exercises to Enliven Your Office
In this seven part series by Heather West, she tells the story of how one design firm has brought creativity back into the office with simple outings and exercises that stretched conceptual skills and brought a team together.
Balancing Your Business
How many clients should you serve? In what categories? And where? Three consultants who work exclusively with creative firms offer advice to help you develop the ideal client mix for your business.
