Author Archives: HOW staff

About HOW staff

HOW is all about helping graphic designers be more inspired, more creative and more successful. Founded in 1985, the HOW brand began its life as a print magazine. Today, the brand still includes an award-winning magazine and an impressive fleet of HOW Books, but has grown to encompass a host of products, events and websites created to serve the business, creativity and technology needs of graphic designers, whether they work for a design firm, for an in-house creative department or for themselves.

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Podcast Episode #60: The “Next Big Thing” for Type

In the latest HOWLive podcast interview, Ilise Benun, founder of Marketing-Mentor.com and Program Partner for HOW Design Live talks with Dan Rhatigan of Adobe Typekit about the democratization of type and how technology is transforming type with color fonts, variable fonts and the rise of emoji.

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Podcast Episode #59: How to Attract Your Ideal Design Clients

In the latest HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and Host of HOW Design Live’s “Get Better Clients Bootcamp,” presents “3 Steps to Your Ideal Clients,” just a taste of what you’ll learn at the Get Better Clients Bootcamp., the half day intensive being held on May 2 in Chicago.

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Philadelphia, City of Designerly Love

Explore Philadelphia design firms, hot spots and the creative community that loves its city’s accessibility, affordability, dining, culture, green spaces—and the clients who keep them busy doing great work.