Author Archives: HOW staff

About HOW staff

Founded in 1985, the HOW brand began its life as a print magazine. Today, the brand includes has grown to encompass a host of products and events including several design competitions, HOW U’s online design courses and certificates, design resources and more. Whether you work for a design firm, for an in-house creative department or for yourself, it’s our mission to serve the business, creativity and technology needs of graphic designers.

CLASSIC Papers: A Surrealist-Inspired Refresh

Washington DC-based Design Army — the creative team that collaborated with Neenah on the relaunch — explored the idea of Surrealism for the visual representation of this designer-favorite collection of fine printing papers.

Podcast Episode #60: The “Next Big Thing” for Type

In the latest HOWLive podcast interview, Ilise Benun, founder of and Program Partner for HOW Design Live talks with Dan Rhatigan of Adobe Typekit about the democratization of type and how technology is transforming type with color fonts, variable fonts and the rise of emoji.

Podcast Episode #59: How to Attract Your Ideal Design Clients

In the latest HOW Design Live podcast episode, Ilise Benun, founder of and Host of HOW Design Live’s “Get Better Clients Bootcamp,” presents “3 Steps to Your Ideal Clients,” just a taste of what you’ll learn at the Get Better Clients Bootcamp., the half day intensive being held on May 2 in Chicago.

Philadelphia, City of Designerly Love

Explore Philadelphia design firms, hot spots and the creative community that loves its city’s accessibility, affordability, dining, culture, green spaces—and the clients who keep them busy doing great work.