Author Archives: HOW staff

About HOW staff

HOW is all about helping graphic designers be more inspired, more creative and more successful. Founded in 1985, the HOW brand began its life as a print magazine. Today, the brand still includes an award-winning magazine and an impressive fleet of HOW Books, but has grown to encompass a host of products, events and websites created to serve the business, creativity and technology needs of graphic designers, whether they work for a design firm, for an in-house creative department or for themselves.

Designers’ Hourly Rates: Are You Charging Enough?

Are you charging enough? This hourly rate survey revealed some regional trends in what designers are charging for their work. Check out these useful statistics on how designers should price their design work. Information was collected in a survey of design professionals. More

Categories: Design Business & The Industry of Design, Web & Graphic Design Pricing | Tags: , , | 2 Comments

Screen Stars: Aesthetic Apparatus

Michael Byzewski and Dan Ibarra—the duo behind the St. Paul, MN-based Aesthetic Apparatus—have dominated design awards with their poster design and screenprinting. HOW interviewed the two men who rolled up their sleeves, donned ink-stained overalls and made a name for themselves in the world of handprinted poster design. More

Categories: Design and Production: Resources & Process of Designing, Designer Spotlight: Famous Graphic Designers, Design Firms | 1 Comment