Author Archives: HowBlogAdmin1

Easy (& Cheap) Marketing Ideas

You HAVE been following along with Ilise Benun’s incredibly smart DesignCast series on marketing for creative freelancers, right? Good, because that means you’ll be SO much farther ahead of your competition in your marketing efforts. (What? You’ve missed the first two sessions? Sheesh. Well, here’s what you need to do, then: Register for the...

Funding Social Change

Worldstudio is offering a new workshop to assist designers in bringing their social change concepts to fruition. This one day interactive workshop will focus on funding strategies for socially responsible projects that are not client-based, as well as how to partner with non-profits. This is not a business plan class for building a business...

Coaching Clients on Sustainability

AIGA New York and Spark, an indie group of small-studio principals, are teaming up to present a panel discussion tonight on how designers can coach their clients toward more sustainable practices. Do you wish your clients thought more about sustainable solutions? Do you know how to even start the conversation? Learn what other creative...

New from Pantone

Say you’re working on a hangtag for an apparel line and want to match the ink you choose for the printed tag to the fabric. Or you’re creating a web landing page for a product and want to sync your web color picks with the product’s printed packaging. You could eyeball it and hope...

We Make Words Part II

We Make Words is an inspiring photoblog where creative friends Amy and Luci make words from different materials and photograph the results. “We like words and we like arranging objects and we like taking photos, too. So we invented up a little project to keep our over-active imaginations occupied. We take it in turns...

The 10 Commandments Of George Lois

Design T-shirt purveyor TypographyShop just announced a new line of shirts created with the cooperation of legendary ad man George Lois. From his groundbreaking work at Doyle Dane Bernbach to his controversial Esquire covers to “I want my MTV,” George Lois has carved a career sans equal If today’s young designers, art directors and...

Win Free Artwork

Want to win an original piece of artwork from best-selling assemblage artist and author of “Dusty Diablos,” Michael deMeng? Just go to Borders.com/dustydiablos and enter your name, address, etc. No purchase required. The contest runs through April 30 and is sponsored by HOW Books’ sister book line North Light Books and Borders. You can...

It’s coCKY, waCKY, luCKY or piCKY

It’s CKY‘s new business cards that have me singing “How cool.” View more photos and see the note cards too. Project: Business Cards + Note Cards Media: Letterpress Agency: CKY + So Design + Angel Bomb Role: Copywriter + Designer Posted by Jessie

Photoshop’s Top 40

Photoshop expert and trainer/author Deke McClelland is tapping his inner Casey Kasem with his Photoshop Top 40 Countdown, a weekly video series that spotlights the 40 must-have, can’t-live-without-em features and tools in Photoshop. McClelland is currently at no. 3 on the countdown chart — you can catch the previous features here on Deke.com. Now...

Job of the Day

The Society for Neuroscience is looking for a bright-minded (OK, I’ll stop) graphic designer. The job summary states that this position would be “responsible for designing and producing art and copy layouts that support the Society’s visual presentation in all media for member communications, annual meeting and marketing materials.” Essential Duties include: • Demonstrate...