Author Archives: Ilise Benun

About Ilise Benun

Ilise Benun, founder of Marketing Mentor and co-producer of the Creative Freelancer Conference, works with creative freelancers who are serious about building healthy businesses. Connect with Ilise's expertise through books she authors, conference sessions and DesignCasts.Sign up for her Quick Tips.

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An Action Plan for Freelancers

In the latest episode from the Speaker Podcast Series for this year’s Creative Freelancer Business Conference, I talked with Corwin Hiebert, a business manager for freelancers, visual artists, and entrepreneurs, about how to create a Business Action Plan, which is much simpler (and can be better for creative professionals) than a traditional business plan....

The Coin Counter by Iain Keith Murray

How Good Are Prospects Who Find You Online?

You probably spend a lot of time perfecting your website, creating relevant content and searching for the perfect “keywords”—but how important is this, really? In other words, if prospects find you purely through a web search, will they be good clients who value your services? Or will they be “Coin Counters?” In this podcast...

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Freelancers: HOWLive Attendees Want to Hire You!

The final early bird deadline for HOW Design Live is Tuesday, April 1. If you’re still on the fence, read this post about an InHOWse attendee who was sent to HOWLive in 2013 to look for freelancers to hire — and found them! In 2012, when Stephanie Holland joined the Publication Division of American...