Author Archives: Ilise Benun

About Ilise Benun

Ilise Benun is the founder of Marketing-Mentor.com, the go-to online store for creative professionals who want better projects with bigger budgets. She is also a national speaker and business coach, author of 7 books and the Marketing Mix Blog, and host of the #HOWLive podcast and the Marketing Mentor Podcast. In addition to being a Program Partner for HOW Design Live, her online courses can be found through HOW Design University and CreativeLive. Follow her @ilisebenun and get her Quick Tips: www.marketing-mentortips.com

Are RFPs a Waste of Time?

Wondering whether that Request for Proposal is a waste of your time? Check out Ilise Benun’s 10 criteria to help you decide whether you should spend your time elsewhere.

Podcast: Hamish Campbell on the Future of Packaging

In the latest HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and HOW Design Live Programming Partner, talks with Hamish Campbell, Creative Director at Pearlfisher, who spoke this year at HOW Design Live on the provocative topic of Who Cares About Packaging Anymore?

Podcast: Adam J. Kurtz on Monetizing His Personal Work 

In the latest HOW Design Live podcast episode, Ilise Benun, talks with artist and author, Adam J. Kurtz, about how his personal work accidentally became his career. Then come hear Adam’s keynote, “Talking about Feelings,” at HOW Design Live 2018 in Boston, April 30-May 3. Details at howdesignlive.com