Author Archives: Ilise Benun

About Ilise Benun

Ilise Benun, founder of Marketing Mentor and co-producer of the Creative Freelancer Conference, works with creative freelancers who are serious about building healthy businesses. Connect with Ilise's expertise through books she authors, conference sessions and DesignCasts.Sign up for her Quick Tips.

Mainstream Business Media Focus on Freelancing

Posted on January 10, 2013 by Ilise Benun

Mainstream business media (Fortune, Forbes and NPR’s Marketplace) are starting to address the needs of freelancers. That speaks volumes. Continue reading → More

Categories: Freelance Design Work & How to Freelance | Tags: | Comments Off

The Creative Freelancer’s Guide to Drafting a Resume

Posted on January 8, 2013 by Ilise Benun

Does a creative professional need a resume? Kristen Fischer, author of “When Talent Isn’t Enough” thinks so and shares tips on what should be in it. Continue reading → More

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Free Marketing Pep Talk: Jan. 10 at 2 PM ET

Posted on January 3, 2013 by Ilise Benun

Jan 10 at 2 PM ET: Free “marketing pep talk” webcast with Ilise Benun. Find out exactly which marketing tools to use to grow your business in 2013. Continue reading → More

Categories: Self Promotion for Graphic Design & Designers | Tags: | Comments Off

6 Steps Toward a Successful Freelance Career

Posted on January 1, 2013 by Ilise Benun

If you dream about transitioning from a full-timer to a successful freelancer, start planning and preparing now. Take these 6 steps toward making your freelance dreams a reality. More

Categories: Design Business & The Industry of Design, Design Business: Industry Issues & Advice, Design Ideas: Inspiration for Designers, Design Inspiration: Ideas for Designers, Freelance Design Work & How to Freelance, HOW May 2011 | Tags: , , | 2 Comments

Do You Have A #FreelanceResolution?

Posted on December 31, 2012 by Ilise Benun

Join our friends at the Freelancers Union and tweet out your #freelanceresolution (with your Twitter handle and this hashtag) today! Continue reading → More

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Pricing Strategies: Pros and Cons

Posted on December 19, 2012 by Ilise Benun

What are the pros and cons of the 4 pricing strategies for creative services: time-based (hourly), project-based, package-based and retainer-based? Continue reading → More

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Forbes Mag Cites "Freelance Economy"

Posted on December 14, 2012 by Ilise Benun

Forbes article cites “freelance economy” in Q&A with Freelancer’s Bible author, Sara Horowitz who talks about the new meaning of the term freelance and much more. Continue reading → More

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Starts Jan 14: Interactive BizDev Bootcamp (online course)

Posted on December 6, 2012 by Ilise Benun

If you couldn’t attend my Business Bootcamp at the HOW Interactive Design Conference in San Francisco last month, you’re in luck. I’ve turned it into a 2-week online course that starts January 14. Sign up now and use my personal promo code for $40 off: IBENUN. Continue reading → More

Categories: Web & Graphic Design Pricing | Tags: | Comments Off

Does a freelancer need a resume?

Posted on December 5, 2012 by Ilise Benun

From Kristen Fischer’s forthcoming book, When Talent Isn’t Enough, the question of whether and when a freelancer needs a resume. What do you think? Continue reading → More

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Raising Your Rates — On Existing Clients

Posted on December 3, 2012 by Ilise Benun

A few approaches on how freelancers can train existing clients to expect a rate increase. Continue reading → More

Categories: Web & Graphic Design Pricing | Tags: , | Comments Off