Author Archives: Ilise Benun

About Ilise Benun

Ilise Benun, founder of Marketing Mentor and co-producer of the Creative Freelancer Conference, works with creative freelancers who are serious about building healthy businesses. Connect with Ilise's expertise through books she authors, conference sessions and DesignCasts.Sign up for her Quick Tips.

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Why Rejection Is Difficult for Creative Professionals

Why is rejection so difficult for creatives? Or is it for everyone? That was one of my first questions for Poet and Creative Coach, Mark McGuiness, in Episode 3 of the HOWLive Speaker Podcast Series. He believes it’s completely normal to have trouble with this. “We really care about our work, so of course...

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Just a Reminder: Your Business Is Not About You

It’s a tricky concept but essential, so I’ll keep harping on it. So many aspects of your creative business are actually not about you. Your elevator pitch is not about you. The homepage of your web site is not about you. Your positioning statement is not about you….and on and on and on. If...

If you don’t know who your target market is….

I’m in a Facebook group where last week a designer posted his portfolio and wanted feedback. It was difficult to provide much feedback, however,  because he hadn’t tailored his portfolio for anyone in particular. When it was suggested to him that he choose a market, he asked, “How do I figure that out?” to which Tara Alemany, of Aleweb Social...

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Breaking Up With Design Clients

I love this episode of Solopreneur with Terri Trespicio in which she is walking through Boston in a blizzard extolling the similarities between break ups with romantic partners and with design clients. In this video, Terri speaks candidly about how difficult it is not to take the loss of a client personally and yet how...

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CFC –> CFBC –> Creative Business program of #HOWLive

Tomorrow (Feb 3) is the early bird deadline for HOW Design Live 2015 in Chicago (May 4-8) and you may have noticed that the word “freelance” is gone from the entire event. But don’t worry, that doesn’t mean CFC is gone – it’s just evolved into something better. Many of you objected to the...

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Get early bird rates for HOW Design Live…by Feb 3.

We have an incredible schedule lined up for HOW Design Live and the Creative Business track (which I have programmed) this year. If you haven’t already signed up, do it today—early bird rates end February 3rd (that’s Tuesday)! Are you a creative business owner, freelancer or solopreneur considering a 2-day ticket? The majority of the Creative Business sessions...

Graphic Design Proposals 101

Biggest Pricing Mistake: Are you making it?

If you itemize your pricing on graphic design proposals — literally listing out what each service costs — it could be time to stop. It’s actually one of the biggest mistakes I see creatives making. This “Chinese menu” approach subtly implies that your services can be ordered “a la carte” and that clients can pick and choose what...