Author Archives: Ilise Benun

About Ilise Benun

Ilise Benun, founder of Marketing Mentor and co-producer of the Creative Freelancer Conference, works with creative freelancers who are serious about building healthy businesses. Connect with Ilise's expertise through books she authors, conference sessions and DesignCasts.Sign up for her Quick Tips.

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Do They Show Your Work To Their Spouse For Feedback?

  Here’s an email newsletter I got today from CFC-veteran and copywriter, Conrad Winter (a.k.a. The Backpocket Copywriter) — just had to pass it along! Dear Ilise, It used to drive me crazy when clients would tell me, “I showed your ideas to my spouse, and…” Or “Let me get back to you, I...

[Podcast] The Art & Science of Pricing

There is an art and a science to pricing your services and to do it well, you have to have both! As a creative professional, the art part shouldn’t be a problem, right? I wrote about the “science” part in a HOW article published in the magazine and excerpted here. And I recently recorded the...

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Recordings from HOW Design Live/CFBC 2014 Now Available

Whether you were in Boston or not, you will want to get access to the 2014 Creative Freelancer Business Conference Collection audio recordings. It includes not only the CFBC sessions, but additional bonus sessions from HOW Design Live that are relevant to freelancers or anyone running their own business. This collection of audio and video...

Benefits for Freelancers — thanks to Freelancers Union!

Last month, The Freelancers Union did something no one else has cared enough to do — they launched a National Benefits Platform for Freelancers. The National Benefits Platform will enable freelancers across the country to access a suite of curated, freelancer-focused benefits, including: 401(k) plans Health insurance Dental plans Disability insurance Term life insurance...

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Email Newsletters Are Not Dead — Far From It!

There was a discussion recently in our very active “Creative Freelancer Conference” LinkedIn Group about the current thinking on email newsletters as a marketing tool for freelancers. I haven’t weighed in yet but David Carr has a great article in the New York Times (6/30/14), “For Email Newsletters: A Death Greatly Exaggerated,” on the fact that...

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Last Day of Best Price for 2015 CFBC and HOW Design Live

One last chance to get the best discount available for the 2015 HOW Design Live and Creative Freelancer Business Conference to be held in Chicago, May 4-8, 2015! We had our full-day planning meeting last week with all the program directors and I can tell you, it’s going to be awesome! We can’t yet...

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CFBC Connecting Continues for Enterprising Freelancers

I got this message last week from designer (and veteran CFBC attendee), Nancy Ruzow of Ruzow Graphics about the follow up she’s done in the month since the conference…. I have been working very hard to follow-up with some of the contacts I met at the Creative Freelancer Business Conference (held May 14-16, 2014 in Boston). Jenn...

Designer's Proposal Bundle (Vol. 2)

Proposal Due This Week? Read These 2 Articles First.

If you’re working on a proposal this week (and even if you’re not), check out these new articles and make sure your next freelance proposal is a “winning” proposal — otherwise, it’s a waste of your time! Here are excerpts… On PaperSpecs.com, read “Should I Even Write That Proposal?” Many of the problems that arise...