Author Archives: Ilise Benun

About Ilise Benun

Ilise Benun, founder of Marketing Mentor and co-producer of the Creative Freelancer Conference, works with creative freelancers who are serious about building healthy businesses. Connect with Ilise's expertise through books she authors, conference sessions and DesignCasts.Sign up for her Quick Tips.

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Time To Start Your Freelance Business?

If you are a: Moonlighting freelancer In house designer who may one day go freelance New freelancer who isn’t sure if you can make freelancing work A veteran… freelancer who wants to take your business to the next level …then it just might be time to take my brand new 2-week, online course, “How...

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[Podcast] Do You Understand Business?

Are you a creative who understands the things in business that trump aesthetics? If not (or if you’re not sure), listen to my recent podcast interview with Douglas Davis, part of the Creative Freelancer Business Conference/HOW Live Speaker Podcast series. His topic at CFBC is Creative Strategy and the Business of Design and he’ll...

Ilise Benun on your online marketing plan

Freelancing to the Rescue (again!)

Love this article in today’s New York Times, After One Spouse Loses a Job, Finding a New Balance in a Marriage, by Rachel Swarns (who wrote another one earlier this month on the freedoms and uncertainties of freelancing). It’s another story of a creative professional who lost his job, tried freelancing and is making...

From Moonlighter to Freelancer in 2014

The time is now to make your freelance dreams come true in 2014. You’ve been dabbling on the side and have always set your sights on being your own boss. The New Year is the perfect time to craft your plan to ramp up your freelance business. With this new kit from HOW Design...

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[Podcast] How to Detect Clients Who Suck Your Time

We all have experiences with that type of client, of course, but hopefully they’re not all like that. But wouldn’t it be great if you could detect those people in advance, so you can charge more? In the latest podcast interview with Ed Gandia, who spoke at CFC in Boston in 2012, we came...

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Freelancers: Do You Avoid Conflict?

Here’s an excerpt from a post on WorkMadeForHire.net, the blog of Katie Lane, a lawyer who specializes in working with freelancers on contracts and conflicts — especially avoiding the latter! If you like what you read (and you’re in Portland, OR), be sure to catch Katie’s workshop on Thursday, 2/20/14 on how to build happy, healthy...

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Do You Need a Freelance Business Plan?

One of the topics I often discuss with freelancers is how to grow. And at the Creative Freelancer Business Conference, there is always at least one session on “options for growth” — because there are many, many options. (This year’s session is on Reinvention with Alina Wheeler. Details here: http://bit.ly/1eNEI0v) One tool for growth...

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Valentine Gift for You: Early Bird Extended to Midnight 2/14.

Happy Valentine’s Day! Due to an unprecedented volume of HOW Design Live conference registrations and numerous requests for an extension we will be extending our Early Bird deadline to this Friday, February 14. Consider it our Valentine’s Day gift. Register by midnight on 2/14 and save $300 off the full price of HOW Design Live...

Freelancing: Freedom + Uncertainty?

There’s an excellent article in The New York Times by Rachel Swarns about the reality of freelancing — its freedoms and its uncertainties — personified by a web developer who’s having trouble making ends meet. It recounts how he has found counsel and community through the Freelancers Union, founded 20 years ago by Sara...