Author Archives: Ilise Benun

About Ilise Benun

Ilise Benun, founder of Marketing Mentor and co-producer of the Creative Freelancer Conference, works with creative freelancers who are serious about building healthy businesses. Connect with Ilise's expertise through books she authors, conference sessions and DesignCasts.Sign up for her Quick Tips.

If you don’t know who your target market is….

I’m in a Facebook group where last week a designer posted his portfolio and wanted feedback. It was difficult to provide much feedback, however,  because he hadn’t tailored his portfolio for anyone in particular. When it was suggested to him that he choose a market, he asked, “How do I figure that out?” to which Tara Alemany, of Aleweb Social...

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Breaking Up With Design Clients

I love this episode of Solopreneur with Terri Trespicio in which she is walking through Boston in a blizzard extolling the similarities between break ups with romantic partners and with design clients. In this video, Terri speaks candidly about how difficult it is not to take the loss of a client personally and yet how...

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CFC –> CFBC –> Creative Business program of #HOWLive

Tomorrow (Feb 3) is the early bird deadline for HOW Design Live 2015 in Chicago (May 4-8) and you may have noticed that the word “freelance” is gone from the entire event. But don’t worry, that doesn’t mean CFC is gone – it’s just evolved into something better. Many of you objected to the...

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Get early bird rates for HOW Design Live…by Feb 3.

We have an incredible schedule lined up for HOW Design Live and the Creative Business track (which I have programmed) this year. If you haven’t already signed up, do it today—early bird rates end February 3rd (that’s Tuesday)! Are you a creative business owner, freelancer or solopreneur considering a 2-day ticket? The majority of the Creative Business sessions...

Graphic Design Proposals 101

Biggest Pricing Mistake: Are you making it?

If you itemize your pricing on graphic design proposals — literally listing out what each service costs — it could be time to stop. It’s actually one of the biggest mistakes I see creatives making. This “Chinese menu” approach subtly implies that your services can be ordered “a la carte” and that clients can pick and choose what...

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Command The Fees You Deserve: Jan 21-23 Live Online

I’m in San Francisco, prepping for my new online course, Command The Fees You Deserve, which will be streaming live this week (Wednesday through Friday, Jan. 21-23, 2015) from 12-6 PM Eastern (9 AM-3 PM Pacific). It’s free to RSVP and download the bonuses — so do it now! I don’t really imagine you’ll be...

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Proposal Tips for Creative Professionals

From the blog of Peter Giffen, writer and editor, I love his take on Requests for Proposals or, as he refers to them, “Request for Perplexity.” Here’s an excerpt from his post entitled, “Why Do RFPs Hurt So Much?”: Don’t Be More Corporate Than the Client Clients hire agencies because they are creative and...

4 Actions Plans for Especially Creative Professionals

If you want better clients in 2015, you need an action plan. They come in all shapes, sizes and prices, from simple to complex. Here are some excellent ones tailored to creative professionals and highly recommended:  The 2015 Marketing Plan + eCalendar. Created by Marketing Mentor (that’s me!), this plan simplifies marketing mayhem by guiding you through...

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Free Browser for Creatives

Here’s a special offer we just came across — a browser designed with your needs in mind. And it’s free for the holidays! Bespoke is a creative browser tailored to visual minds, making it easy to discover, save & share ideas in a single platform. Watch the Bespoke movie here. With Bespoke you can...