Author Archives: Ilise Benun

About Ilise Benun

Ilise Benun, founder of Marketing Mentor and co-producer of the Creative Freelancer Conference, works with creative freelancers who are serious about building healthy businesses. Connect with Ilise's expertise through books she authors, conference sessions and DesignCasts.Sign up for her Quick Tips.

Need Help With Your Taxes?

Last minute tax advice for freelancers from indie tax expert, June Walker (who will also be at CFC 2013 in SF June 22-24)! Continue reading More

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Health Insurance + Freelancing

Some have health insurance through a spouse. Some (like me!) buy it (expensively) on the open market. Others stay at a job for it. And some don’t have it at all. That’s all about to change. But how has the challenge of finding affordable health insurance (and healthcare) has affected your decision to be independent? Continue reading More

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Growing By Scaling Back to Freelancing

Bennett DeOlazo of Studio B shares his progress and goals achieved since CFC 2012 and what he’ll be for this year at CFC in San Francisco (June 22-24). Continue reading More

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Another freelancer reaches her goal!

Last year at CFC, I met Amy Caracappa-Qubeck and she told me her goal was to quit her in-house job and go full time freelance by the end of 2012. Well she made the leap in January and just launched her new web site. Check it out: www.amycq.com Continue reading More

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By 2020, half the workforce will be “freelancers,” study says

A recent study by MBO Partners, another group supporting independent workers, predicts that by 2020, one half of the U.S. economy will be made up of independent workers, whether that status is forced or freely chosen. Today’s post offers a tip about the network of resources you’ll need to make it work. Continue reading More

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[Podcast] Common Roadblocks for New Freelancers

Podcast: Bryn Mooth on where she is after 2 years of freelancing and her upcoming CFC session: What to Expect When You’re Freelancing, which is perfect for those who are anywhere on the continuum from “I’m thinking about it” to “I’ve made the move but I’m still struggling,” Continue reading More

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Podcast: Latest in Social Media for Creative Freelancers

Ilise Benun of Marketing-mentor.com interviews Colleen Wainwright (a.k.a. the communicatrix) for the CFC Speaker Podcast Series on the latest trends in social media networking for creative pros. Come hear her in person at CFC 2013, June 22-24 in San Francisco for her session, Making People Love You Madly: Selling Yourself in the Postmodern Marketplace. Details: www.creativefreelancerconference.com Continue reading More

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Should You Be Doing Content Marketing?

For the CFC 2013 Speaker Podcast series, Ilise Benun of Marketing-Mentor.com interviews Mark O’Brien of Newfangled.com about what exactly content marketing is for creative professionals and small firms and what gets in the way of doing it. To develop your own content marketing strategy, attend Mark’s post-conference workshop You Don’t Know What You Know: Developing Your Content Strategy at CFC on Monday, June 24 in San Francisco. Continue reading More

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Integrating Your Values Into Freelancing

What kind of business do you want to have? And with whom do you want to work? In preparation for CFC 2013, Sarah Durham of Big Duck talks about how she integrates her values into her business. Continue reading More

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Your Embarrassing Web Site…

CFC attendee and Web designer for designers, Jill Anderson, refined her positioning, revamped her web site and her time management is under control. Oh, and, she also increased her income by 17%. PLUS she’s getting work she wants because her web site reflects what she’s looking for! Read all about how. Continue reading More

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