Author Archives: Ilise Benun

About Ilise Benun

Ilise Benun, founder of Marketing Mentor and co-producer of the Creative Freelancer Conference, works with creative freelancers who are serious about building healthy businesses. Connect with Ilise's expertise through books she authors, conference sessions and DesignCasts.Sign up for her Quick Tips.

How to Market Your Photography

PhotoShelter’s new guide! How to Market Your Photography

Have you downloaded PhotoShelter’s latest guide yet? It’s called How to Market Your Photography –and it’s free! Whether you’re a photographer or some other type of creative professional, the tips in this guide will help you create a marketing plan, tackle SEO, blog better, succeed with social media, and take advantage of email marketing. And check out all...

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How to Work Remotely and Reinvent Your Life (Part 2)

This is part 2 of a post by Jake Jorgovan on “how to work remotely and reinvent your life.”  (In Part 1, he stated that the one thing you must have to do this is the ability to earn an income without being physically present….read on if that sounds good to you! Now this...

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Design for Good: Luke Mysse’s Amazing Ride Is Almost Over!

Have you done anything yet to stop severe acute malnutrition? Luke Mysse has. (And you can too — right here!) Luke is a veteran CFC speaker whose “rants” have inspired many creative professionals to reach for their “big juicy goals” and design for good. But this guy practices what he preaches, and his big juicy...

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How to work remotely and reinvent your life

I’m working from the road this week so this guest post from Jake Jorgovan, who last wrote about how to get your freelance business started with a “freelance marketplace” like oDesk-Elance, is especially apt! We are in the emergence of a new age. The age of the remote worker. 10 years ago tools like...

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The thrills and risks of freelancing — in the media again!

In honor of Labor Day, there are lots of articles about the new way people are working — although it’s not all that “new” to those of us who’ve been freelancing for YEARS, right? This insight I definitely see evidence of: ‘Many late-career freelancers are the most successful at it because they have years’ worth of...

Primer: Pricing Tips for Freelancers & Solopreneurs

Pricing design work is an important and challenging topic for creative professionals, so here’s a roundup of the most popular posts on how to price creative services. 3-Tier Pricing Strategy That Works Like Crazy via Ed Gandia’s Smarter Freelancer Podcast. How Laura Foley used the 3-tiered pricing technique the day after she learned it from Jason Blumer at...

Problem Clients Video with Ilise Benun

[Video] Do You Have “Chaotic” or “Clueless” Clients (or both)?

If you’re battling big egos and unfair deadlines, you’re not alone. But for freelancers, solopreneurs and small agencies especially, one bad client can mean big problems, draining your resources and even harming your carefully built culture. In this presentation, given at Ad Age’s Small Agency Conference (2014 in Austin),  I identified 4 red flags to...

Ilise Benun on your online marketing plan

Time for a Marketing Reboot?

If your marketing has slowed down lately, you’re not alone — and there are lots of possible reasons why…. It could be the effect of the summer lull. Or maybe you’re coming off a monster project that consumed every bit of your time and energy and you literally couldn’t focus on anything else while it was going...