If your marketing for your design business is a bit all over the place, it may not even be worth your time. After all, the key is to reach the right people with the right message at the right time. But exactly does that look like for a designer? Ilise Benun of Marketing-Mentor.com shows...
In the latest HOW Design Live podcast episode, Ilise Benun talks with Dorie Clark, author, speaker and professor at Duke University’s business school, about how to develop a “portfolio career” with multiple income streams and much more.
In the latest HOW Design Live podcast episode, Ilise Benun talks with Katie Lane, lawyer and negotiation coach for artists and freelancers about how to negotiate with confidence and get what you need.
Obviously it's a bad idea to start a freelance graphic design project without a contract in place. But the reality is, this happens all the time. Here's what to do if you find yourself in a sticky situation with a client.
Ever find yourself tongue-tied or even speechless with a client or your boss? Then you'll love this cheat sheet for tricky conversations with clients and other non-designers.
You’re a designer, so everything you design is an example of your work. When your prospects and clients go to your website or online portfolio to look at your work, they will certainly assume that your logo design is your own work. So does that mean you should absolutely design your own logo?
In the latest HOW Design Live podcast episode, Ilise Benun talks with Val Head, Design Evangelist of UX Innovation at Adobe about animation and UI as well as how AR, VR, Chatbots and other AI technologies need designers to make them better.
Position yourself as an expert and give your client options with tiered pricing. Your bottomline will thank you.
In the latest HOW Design Live podcast episode hear from Michael Solomon, who literally wrote the book on consumer behavior, about how and why design has become so much more important in the attention economy.
It's bound to happen at some point and how you react can have repercussions to your reputation and business.