Author Archives: Ilise Benun

About Ilise Benun

Ilise Benun, founder of Marketing Mentor and co-producer of the Creative Freelancer Conference, works with creative freelancers who are serious about building healthy businesses. Connect with Ilise's expertise through books she authors, conference sessions and DesignCasts.Sign up for her Quick Tips.

5 Qualifying Questions to Ask Inbound Leads

Posted on October 15, 2012 by Ilise Benun

Today on the CF Blog, we have notes taken at CFC 2012 by writer, Alison Harrison of AH Communications, on what questions to ask to qualifying inbound leads Continue reading → More

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Should You Post Prices on Your Website?

Posted on October 8, 2012 by Ilise Benun

Should freelancers post prices on their web site? It depends. Here’s advice about when to do it and when not to. Continue reading → More

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Q4 goal setting to end 2012 with a bang

Posted on October 1, 2012 by Ilise Benun

It’s Q4 — fourth quarter — a perfect time to work on your business. Today’s post by Ilise Benun offers questions to ask yourself and examples of trackable goals. Continue reading → More

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Do you eat like a "starving artist?"

Posted on September 27, 2012 by Ilise Benun

Food writer, Bryn Mooth, shares tips for what to eat to fuel your brain for creativity. Continue reading → More

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Ever doubt the “realness” of your business?

Posted on September 25, 2012 by Ilise Benun

When I moved back to the USA in July, I had some reverse culture-shock. Suddenly money and titles and hours worked became a lot more important. I was jolted back into the headspace, and the priorities, from before I left. And I started to doubt myself. I started to doubt this “business” I’d created. Continue reading → More

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Stolen logo? What would you do?

Posted on September 19, 2012 by Ilise Benun

A logo created by a designer is very similar to another but she knows she didn’t steal it. Should they scrap it? Can the client be forbidden from using it if it hasn’t been trademarked? What would you do? Continue reading → More

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Business Bootcamp @ HOW Interactive SF

Posted on September 13, 2012 by Ilise Benun

Whether you’re in-house or on your own, this new “business bootcamp” will help you position your interactive services to attract the right clients and create proposals that are profitable. Continue reading → More

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I used to be afraid of public speaking…

Posted on September 12, 2012 by Ilise Benun

Jenn David of Jenn David Design used CFC to practice a skill that will help grow her business — public speaking — and it wasn’t so bad! Continue reading → More

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Two More Post-CFC To Do Lists

Posted on September 9, 2012 by Ilise Benun

Two more creative freelancers share their post-CFC “action items” to motivate you and perhaps serve as models. Continue reading → More

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Abusive client — what would you do?

Posted on August 31, 2012 by Ilise Benun

A designer tells of an opinionated (bordering on abusive) committee member and a project that’s lost its way. What would you advise her to do? Continue reading → More

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