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Author Archives: Ilise Benun
Raising Your Rates — On New Clients
December is the perfect time to raise your rates and here are some tips for how to do so with new clients. Continue reading →
The most common business mistake: are you making it?
Marketing Mentor, Ilise Benun, waxes philosophical about the various stages of solopreneur business growth and shares the most common mistake creative professionals make when growing their business. Continue reading →
Categories: Self Promotion for Graphic Design & Designers
Tags: inspiration, marketing plan
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One Freelancer’s Plan for 2013
In the latest podcast/interview with writer and journalist, Bryn Mooth, we talk about her goals for growing her network in 2013 and reaching outside her current sphere and especially, how to keep track of her best prospects (that doesn’t involve learning a new software). Continue reading →
Categories: Freelance Design Work & How to Freelance
Tags: freelancing, marketing plan, networking, self-promotion
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A Bible for Freelancers
Sara Horowitz, Executive Director of the Freelancers Union, has a new book out, The Freelancer’s Bible, and today she did an interview on WNYC.org and took questions from listeners. Continue reading →
If you want to get interactive work…
If you want to get interactive work, then your “blurb” (a.k.a. elevator pitch) must make that clear. Here’s how it could sound… Continue reading →
How did you handle Superstorm Sandy?
Superstorm Sandy showed us how precarious the solopreneur life can be. After all, if you don’t work, you don’t get paid. How did you handle it? How did your clients respond? What would you do differently next time? Let’s learn from each others’ mistakes. Continue reading →
Freelance Pricing: Hourly Rate vs. Fixed Fee?
From a lively debate on the CFC LinkedIn Group, the pros and cons of pricing hourly vs. fixed fee. Which strategy works best for you? Continue reading →
Free Videos (for anyone who hates cold calling)
Ed Gandia, who spoke on marketing plans at CFC 2012, has developed a step-by-step process that will help you land clients faster, easier and cheaper. Sign up for his free training videos here. Continue reading →
LinkedIn as a Prelude to Follow Up
Here’s a trend I’ve noticed… You attend a conference (I was at MYOB last week). You meet some new people during the networking reception and grab their card (or not — as long as you vaguely remember their name, you … Continue reading →
Categories: Self Promotion for Graphic Design & Designers
Tags: LinkedIn, networking, self-promotion
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5 Ways to Say No (to the Wrong Clients)
Writer, Alison Harrison, shares what she learned at CFC 2012 about how to say no to clients she doesn’t want so she can find the ones she does want. Continue reading →
