Author Archives: Jason Tselentis

About Jason Tselentis

Jason Tselentis is an educator, writer, and designer. As Associate Professor at Winthrop University, he teaches visual communication design, brand strategy and development, web design, and typography, among other design courses. His writings about design and visual culture have appeared in Arcade, Eye, Mental Floss, Open Manifesto, HOW, and Print. He was a contributing editor to Print magazine and a regular contributor to HOW magazine. Mr. Tselentis also has four books to his credit on design and typography principles, and design history.

Pressing On: Keeping Letterpress Alive

Design language is global. Get recognized today. What is letterpress? Who uses it today? And who will use letterpress in ten, twenty, forty years? Those are just some of the questions that co-directors Andrew P. Quinn and Erin Beckloff attempt to answer in Pressing On: The Letterpress Film. Anybody can easily set type digitally,...

An Interview with Adam Ladd, Fresh Off Making the HOW 100

Adam Ladd has worked in branding, art direction, and magazine layout, and along the way, he happened to see and use type—a lot. Having been the art director and designer for both HOW and Print magazines, you've probably seen his work, especially if you were a regular reader of those two publications.

Necessity is the Mother of Rebranding

Whether you’re a freelancer or an in-house designer, or at a studio or agency, you’ll probably have to rebrand at least once, performing surgery on yourself. Here, industry experts explore rebranding strategy when it comes to your own design business.

Buffy’s Brand Puts the Fun in Function

Friendly and puffy, meet Buffy, "the world's most comfortable comforter." With a playful brand identity created by Natasha Jen's team at Pentagram, Buffy looks—and feels—comfy. It's a fresh take on bedding brand identity, so unique, so different that you might not know what to make of it.