Author Archives: Jason Tselentis

About Jason Tselentis

Jason Tselentis is a designer, writer, and educator. As Associate Professor at Winthrop University, he teaches visual communication design, brand strategy and development, web design, and typography. His writings about design and visual culture have appeared in Arcade, Eye, mental_floss, Open Manifesto, HOW, and Print. He is a Print contributing editor. Mr. Tselentis also has four books to his credit on design and typography principles, and design history.

Buffy’s Brand Puts the Fun in Function

Friendly and puffy, meet Buffy, "the world's most comfortable comforter." With a playful brand identity created by Natasha Jen's team at Pentagram, Buffy looks—and feels—comfy. It's a fresh take on bedding brand identity, so unique, so different that you might not know what to make of it.

To Lead, or Not to Lead

Are you an introvert or extrovert? Do you work best alone or in a group? Your personality traits and personality type might say something about your creative personality, and how you approach your design work. It might also say something about the kind of leader you are—or the kind of leader you could be.