Whether you’re a freelancer or an in-house designer, or at a studio or agency, you’ll probably have to rebrand at least once, performing surgery on yourself. Here, industry experts explore rebranding strategy when it comes to your own design business.
Friendly and puffy, meet Buffy, "the world's most comfortable comforter." With a playful brand identity created by Natasha Jen's team at Pentagram, Buffy looks—and feels—comfy. It's a fresh take on bedding brand identity, so unique, so different that you might not know what to make of it.
Feast your eyes on a sampling of the work that has informed, provoked and inspired the graphic design industry since the first issue of HOW rolled off the press.
Are you an introvert or extrovert? Do you work best alone or in a group? Your personality traits and personality type might say something about your creative personality, and how you approach your design work. It might also say something about the kind of leader you are—or the kind of leader you could be.
Can an iPad Pro replace your laptop? Is it a computer or a tablet? A production machine or a toy? Those questions have been dogging the iPad Pro since it…
Jerry Seinfeld, Adam West, Steven Spielberg... creatives can take away a great deal from the collective wisdom shared in documentary films of these greats.
Most designers are generalists. But there's something beautiful about how design firm Parakeet has carved out a niche when it comes to these little big things.
Inspired by Pentagram partner Michael Bierut, designer Aron Fay set forth on a noble quest: to make the greatest notebook ever even better.
Tipo e's How to Create Typefaces: from sketch to screen is an excellent primer on type design, albeit a little primer.
Kathie Soza’s road to becoming a lettering artist took time and dedication, and a little juggling. It also took change.