Author Archives: Jessica Kuhn

HOW’s longest-running competition, the Promotion Design Awards spotlights the best work developed to promote design and creative services firms, freelancers—or their clients. Since its inception, the Promotion Design Competition has been judged by members of the HOW magazine staff, who … More

Good And Green By Bryn Mooth You might think it’s the obvious choice to select a printer’s or paper mill’s promotion as the Best of Show winner in a design competition. But from the first round of judging, Rubber Design’s … More

HOW’s longest-running competition, the Self-Promotion Design Awards (renamed in 2007 the Promotion Design Awards) spotlights the best work developed to promote design and creative services firms, freelancers—or their clients. Since its inception, the Self-Promotion Design Competition has been judged by … More

Title: Swatch Promo School: Tyler School of Art, Temple University, Philadelphia; www.temple.edu/tyler Art Director/instructor: Kelly Holohan Designer: Danielle Lee Kroll; danielleleekroll@gmail.com The assignment for recent grad Danielle Lee Kroll’s portfolio class at Philadelphia’s Tyler School of Art was quintessential: Create … More

HOW’s longest-running competition, the Promotion Design Awards spotlights the best work developed to promote design and creative services firms, freelancers—or their clients. Since its inception, the Self-Promotion Design Competition has been judged by members of the HOW magazine staff, who … More

Party Animals By Carmen Pease Age before beauty, they say. Not so with the announcement for letterpress-printer Peter Kruty Editions’ 10-year anniversary, where both take the cake. "It truly captures all their skill in a small card that speaks volumes," … More

Your Ticket to Fashion "Our main objective with this project was to reinvigorate the American Eagle Outfitters brand while staying true to its heritage," TBD principal Joel Templin says. "We decided to put a modern twist on the retro-industrial look … More

Fill in the Blank Kinetic designed this business card for writer Alex Goh to look like an open book. One page is left blank so Goh can customize each card for its recipient. “The idea was to create a business-card … More

What Would Charles and Ray Do? When the Minneapolis firm Design Guys was charged with creating and promoting Neenah’s first new paper line in 10 years, they considered many concepts. But the idea of papers inspired and informed by the … More

Seeing Is Believing Designer Audra Brown helped turn photographer Jeff Corwin’s personal work into a stunning, oversized promotion that was sent to 4,000 top creatives and clients. “Since Jeff’s audience for this piece is designers, advertising agencies, art buyers and … More