PARSE SELF PROMOTION WEEK: A well-done promotion is one that has a straightforward purpose, a simple message… and is as “sticky” as possible. Another key element to promotions is to create them in a way that makes them stick out yet not be… well, annoying.
The language we use to explain our work often reflects the attributes to which we assign the most importance. Giving your clients a consistent indication of where to focus their attention will help them give more useful comments and keep the project on track.
Bridging the gap from research to idea development can be stumbling block for many designers. With a bit of creative planning, your brainstorming sessions can yield ideas meaningful to your intended user.
People are surprising and unpredictable. The appeal of primary user research is more than sharing interesting antidotes at presentations (or cocktail parties) but to uncover how people really behave.
Business owners, especially values-driven creatives, are all having the same challenges and problems that are holding them back: it all boils down to not having the right structure for their businesses.
For collaborative teams to work effectively there needs to be clear understanding about the level of participation and responsibilities of each member. Clear communication is the basis of that understanding, and ambiguity on these fronts can affect relationships, deadlines, and outcomes. While it may initially seem like a risky move, in the proper context...
As creatives, we often forget that novelty alone isn’t enough to turn our ideas monstrous, they have to be authentic to the brand and authentic to the audience as well. ‘Different’ will go quietly into the night if the idea doesn’t resonate truthfully with both the brand and the audience.
Every day we get up and go through the motions. The usual, the grind, the routine—you get the picture. But I’m convinced that if we want to evolve in our lives and careers, we need to spend more time actually “seeing” the world around us.
It used to be that businesses had to have stood the test of time in order to be trusted, and it was far more difficult to gain trust without the credibility of experience. Today, because anyone with something to say or a good idea can get out there in a matter of minutes and...
Research interviews with users are much more revealing than just what lies in the verbal exchange. Context, behavior and emotions yield richer insight for your project. Here are some starters to help you and your team get more than talk.