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Author Archives: Kathy Scott
Embracing Your Secret Power: Your Business Card
One of the ironic causalities of the information age has been the ubiquitous business card. Today, there are apps that allow for “bumping” or instant sharing of information as well as vCards that attach contact information via emails and QR Codes.
Brand Strategy in Packaging Design
I love brand strategy because it incorporates so many different design concepts. It is “audience profiling”at its best.
Categories: Editor's Picks
Tags: branding strategy, Designers, Interactive Design, packaging design, typography
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Superbowl XLVII Creative Director Gives Us 10
NFL Creative Director Shandon Melvin was gracious enough to take time out of his enormously overwhelming week to give HOW an insider’s view of the design strategy of the annual NFL Superbowl.
I Want to be An App Designer
I have apps for almost everything – shopping, exercise, eating – which probably tells you a little too much about me. Still, I have this secret dream to be an app developer.
Top 10 Design Sales Items That I Love
It’s our January Design Sale! For the next four days until January 29th up to 50% off.
Categories: Editor's Picks
Tags: Career advice, career tips, creative exercises, design sale, design tutorials
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DEALS & STEALS: Design Tutorials
The wheels of innovation have yet to slow down on new media, cool technology and my favorite – apps.
Categories: Editor's Picks
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Why Brand Archetypes Matter
This online course will assist in providing insight into building brands through archetypes and ways to execute a plan.
Categories: Editor's Picks
Tags: archetypes, branding, design inspiration, Designers, marketing
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DO IT NOW!
Would you like to expand your portfolio and be instructed by top professionals and mentors in their fields? How does $10 sound?
Categories: Editor's Picks
Tags: Career advice, creativity, creativity exercises, Designers, web design
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Challenge Your Little Grey Cells
Are you bothered by your creative juices swirling around in your mind with little direction or hope for quelling their constant need to be entertained?
Categories: Editor's Picks
Tags: Career advice, creativity exercises, creativity tips, inspiration
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Design Challenge: Pantone to CMYK Conversion
How important is using the exact brand color for your client? Top companies have gone as far as trademarking Pantone colors.
