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Author Archives: Laura Yoo
Website Usability Testing: “We Are Not Our Users”
In a recent interview, Chris Butler talks about why usability testing is important to a website’s success—how it supports design decision-making, and how testing leads to an improved user experience. … Read more
Click-Throughs and Catvertising: Designing Digital Campaigns
Kam Diba, VP of marketing for the Game Show Network, talks about the opportunities provided by technology, and what makes digital campaigns effective. (Photo courtesy of Shutterstock.)
