Author Archives: Laura Foley

About Laura Foley

Laura Foley helps people to be less terrible at PowerPoint. As a Cheater of Death by PowerPoint, she transforms slides into effective marketing tools through workshops, consulting, and presentation design services. A graduate of the Massachusetts College of Art and Design, Laura has over two decades' experience in presentation design, marketing, and copywriting. She lives in Central Massachusetts with her husband and two sons. Laura is an active member of Hubbardston Cub Scout Pack 12 where she serves as a Bear Den Leader and Pack Trainer. Visit her online at lauramfoley.com where you will find the Cheating Death by PowerPoint blog.

Networking 101: Bring your darn business cards!

We designers are a funny bunch sometimes. Although many of us make a living creating marketing collateral for our clients, we sometimes do a pretty bad job of marketing ourselves. And at the last HOW Design Live, I saw a stunning example of shoot-yourself-in-the-foot non-marketing: designers with no business cards. I can’t imagine why...

Why you should say “no” to clients and become a specialist

As a creative professional, it’s tempting to try to be all things to all people in order to get more business. Freelancers routinely agree to do work they’re not especially good at to avoid turning away paying work by saying “no” to clients and prospects. But is that a good business strategy? Saying “yes”...