Author Archives: Lidia Varesco Racoma

Meeting with a Prospective Client: After

Part 2 of how to handle a meeting with a prospect from designer, Lidia Varesco Racoma. Today’s focus is best practices for follow up. Continue reading More

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Meeting with a Prospective Client: Before (& After)

Designer, Lidia Varesco Racoma, shares her tips for making the most out of a meeting with a new prospect. Continue reading More

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Making the jump to an office

Creative freelancer, Lidia Varesco Racoma, just moved out of her home office and shares tips for taking that next step in growing your business. Continue reading More

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What’s your side job?

I don’t know about you, but it seems like I’m always cooking up a new side project. I have a line of greeting cards and stationery fueling my passion for paper…. Continue reading More

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Preparing your business for baby

Like many moms-to-be running a small business, as the big date approaches, you may start to wonder: what to do about maternity leave? Lidia Varesco Racoma shares what she’s learned recently. Continue reading More

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