Author Archives: Melissa Mazzoleni

Brand Strategy

4 Key Reasons Why Branding is Important

You know that branding is the key to any company, whether they sell coffee or industrial parts or clothing. But convincing your organization or clients that branding is necessary for all components of their business to succeed can be a bit more difficult than deciding exactly what colors best represent their brand mission.

claypole-poster-festival_f

These Poster Designs Jazz It Up

The Claypole’s Jazz Festival posters are a great source of poster design ideas, especially when you learn how Max Rompo, art director for the project, photographer Pontenpie tackled the obstacles they faced.