Author Archives: Melissa Mazzoleni

10 Negotiation Strategies for Creatives

Design business consultant Ted Leonhardt provides an excerpt from “The Graphic Artists Guild Handbook: Pricing & Ethical Guidelines.” These 10 negotiation strategies will help you make sure you’re getting a fair deal while also remaining in control during client meetings.   1. Build your own Virtuous Cycle. A Virtuous Cycle is a series of...

Playing with Food: Poster Design Inspiration

We have a love affair with poster designs.  And we’re always on the prowl for new and interesting posters. These two projects might give you a little poster design inspiration—and encourage you to tackle your own. Scotty Reifsnyder Print This print created by the talented Scotty Reifsnyder shows the inner workings of Lost Type and...

Australian Firm’s Award Winning Poster Designs

This 2013 poster series for Western Australia’s Black Swan State Theatre Company combine photography and classic authors to create a sophisticated look. Created by Austrialian design firm Dessein , this series won Best in Show at the Creativity International 43rd Print and Packaging Awards – and I think you can see why they were...

Brand Strategy

4 Key Reasons Why Branding is Important

You know that branding is the key to any company, whether they sell coffee or industrial parts or clothing. But convincing your organization or clients that branding is necessary for all components of their business to succeed can be a bit more difficult than deciding exactly what colors best represent their brand mission.

These Poster Designs Jazz It Up

The Claypole’s Jazz Festival posters are a great source of poster design ideas, especially when you learn how Max Rompo, art director for the project, photographer Pontenpie tackled the obstacles they faced.