Author Archives: Nadja Sayej

About Nadja Sayej

Nadja Sayej is a Canadian reporter, broadcaster, photographer and cultural critic based in Berlin, Germany. In covering architecture, travel, design, technology and art, she writes for The New York Times, T: The New York Times Style Magazine, The Guardian, The Economist, Forbes, PAPER magazine, Maclean’s, The Globe and Mail, GOOD magazine, among others.

Create Your Signature Story with David Aaker

We all know that storytelling is at the core of design, but what is the art—and the science—of storytelling beyond Once Upon a Time? One of the overlooked essentials of branding is the “signature story,” according to David Aaker, who is a brand guru and the author of Creating Signature Stories.

HOW 100: Political Design with Hanah Ho

On our top 100 designers you should know list, Hanah Ho is a New York-based designer who is best known for her political design work with Hillary Clinton’s “Hillary For America” campaign. Working with Clinton’s team, she led both merchandise and email design and much more.

lyft annual report design

Lyft: Driving Innovation in Annual Report Design

As you've probably already witnessed, Lyft is taking over as the cool and improved ride-sharing app in 20 cities across America. HOW recently had the honor of recognizing Lyft's in-house design team in the HOW In-House Design Awards for its "economic impact report."

sprigs and spirits promotional campaign

Xdesign’s Promo-Driven Design for Sprigs & Spirits

The HOW Promotion & Marketing Design Awards has seen thousands and thousands of outstanding promo-driven design projects over the years. One such winning project—one that informed, persuaded and filled a need with flying colors—is Xdesign Inc.'s promotional campaign for Sprigs & Spirits.