Author Archives: Nadja Sayej

About Nadja Sayej

Nadja Sayej is a Canadian reporter, broadcaster, photographer and cultural critic based in Berlin, Germany. In covering architecture, travel, design, technology and art, she writes for The New York Times, T: The New York Times Style Magazine, The Guardian, The Economist, Forbes, PAPER magazine, Maclean’s, The Globe and Mail, GOOD magazine, among others.

Create Your Signature Story with David Aaker

We all know that storytelling is at the core of design, but what is the art—and the science—of storytelling beyond Once Upon a Time? One of the overlooked essentials of branding is the “signature story,” according to David Aaker, who is a brand guru and the author of Creating Signature Stories.

HOW 100: Political Design with Hanah Ho

On our top 100 designers you should know list, Hanah Ho is a New York-based designer who is best known for her political design work with Hillary Clinton’s “Hillary For America” campaign. Working with Clinton’s team, she led both merchandise and email design and much more.