Author Archives: Nadja Sayej

About Nadja Sayej

Nadja Sayej is a Canadian reporter, broadcaster, photographer and cultural critic based in Berlin, Germany. In covering architecture, travel, design, technology and art, she writes for The New York Times, T: The New York Times Style Magazine, The Guardian, The Economist, Forbes, PAPER magazine, Maclean’s, The Globe and Mail, GOOD magazine, among others.

lyft annual report design

Lyft: Driving Innovation in Annual Report Design

As you've probably already witnessed, Lyft is taking over as the cool and improved ride-sharing app in 20 cities across America. HOW recently had the honor of recognizing Lyft's in-house design team in the HOW In-House Design Awards for its "economic impact report."

sprigs and spirits promotional campaign

Xdesign’s Promo-Driven Design for Sprigs & Spirits

The HOW Promotion & Marketing Design Awards has seen thousands and thousands of outstanding promo-driven design projects over the years. One such winning project—one that informed, persuaded and filled a need with flying colors—is Xdesign Inc.'s promotional campaign for Sprigs & Spirits.

logo redesign

The Biggest Logo Redesigns of 2018 So Far

The year of 2018 has kicked off with a bang, logos included. Already, we’ve seen some iconic logo and branding redesigns from some of the world’s biggest brands—from new media mastheads to soft drinks—while more have yet to be uncovered in the coming months. Here are some of the biggest logo redesigns we’ve seen lately that could potentially help shift design trends in...

5 Public Speaking Tips for Designers

Let’s face it: Most of us spend all day behind our desks, so when the opportunity comes along to speak up on our design—or a design topic—it can be a bit intimidating. But perhaps giving that TED talk is easier than you think.