Author Archives: Pam Saxon

Taking the “labor” out of collaboration (part 2)

When we're dealing with human beings, there's a lot to consider. The process of collaboration can go a long way towards enhancing your creative output, but can also be a huge source of stress and frustration. The key here is to attune yourself to be able to spot potential collaborators who will raise the...

Taking the labor out of collaboration (part 1)

"Collaboration" literally means "to work together." Two or more people combining their efforts toward a common goal. It happens at all stages in the development of a web site project — conceptualization, site architecture, user experience (UX) design, wireframes, page design, coding, copywriting, photography/imaging, illustration, back-end programming.

What was he thinking?

No, he hated ME. During our meeting he interrupted me several times, and then when I wasn't speaking he just sat there and said nothing. As soon as I started to speak again, he would interrupt. He drilled me about how I had "found" him and was very angry with his colleague who had...

A S.M.A.R.T. routine for social media (Part 5)

If you’ve been following this series, you know that so far we’ve covered: S: Systematize your routine M: Monitor your presence in 10 minutes (or less) A: Automate your blog posts and tweets R: Repurpose your content For #5, T is for TRAFFIC ANALYTICS Traffic is the name of the game and is the...

A S.M.A.R.T. routine for social media (Part 4)

It’s Marketing Monday, so here’s the continuation of this series on social media marketing from Pam Saxon of Saxon Design. In Part 1 of this blog post outlining my S.M.A.R.T. routine, I covered “S is for Systematizing” and listed some tactics (by John Jantsch) that I have adopted for systematizing my social media routine....