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Author Archives: Pat Matson Knapp
Build Your Client Base
Are you poised to pounce on any new-business opportunities? A business expert outlines 9 approaches to position your firm to build a client base now, even if you’re swamped, so that business can benefit better when things slow.
Survive the Price Wars
Pricing your services competitively is a huge challenge in today’s market. Management consultants and design-firm veterans tell you when to hold firm, when to give in and how to create value for your own firm and for your clients.
Categories: Design Business & The Industry of Design, Web & Graphic Design Pricing
Tags: rates
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Shedding Stress
Stress not only wears you down physically and mentally, but it can also take a huge toll on your business. Three experts give you eight ways to build stress-management into your daily routine.
Brand Traps
Avoid these common mistakes when developing and implementing your firm’s brand.
The Strategic Edge
Strategic thinking may be the sharpest design tool in your arsenal. The principals of DesignMatters tell you how to hone it and keep yourself a cut above the competition.
Building a Brand from Ground Zero
Faced with harsh economic realities, two design-firm principals made the ultimate tough decision: Close their full-service branding agency, downsize drastically and re-emerge in a leaner, more focused form. Here’s how they built a new brand from the ashes.
Position Design as a Strategic Business Element
As businesses tighten their belts and wallets, designers are already seeing the ramifications. Here are ways to combat those trends and position design as a strategic business element.
Be Your Client’s Best Friend
How do you keep established clients from defecting to cheaper firms? Simple: Become the essential partner your clients can’t live without. A veteran designer and a management consultant offer eight tips on staying connected.
A Walk on the Client Side
Designers pride themselves on their ability to understand a client’s business. But one branding consultancy accepted a three-year contract to actually become the in-house design team for a top client. Here’s why.
Categories: In-House Design: Careers & Advice
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What Clients REALLY Want
They may not tell you, but clients expect—even demand—things from the creative firms they work with. Learn how to meet and exceed those expectations.
