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Author Archives: Pat Matson Knapp
Build Your Client Base
Are you poised to pounce on any new-business opportunities? A business expert outlines 9 approaches to position your firm to build a client base now, even if you’re swamped, so that business can benefit better when things slow.
Brand Traps
Avoid these common mistakes when developing and implementing your firm’s brand.
A Walk on the Client Side
Designers pride themselves on their ability to understand a client’s business. But one branding consultancy accepted a three-year contract to actually become the in-house design team for a top client. Here’s why.
Categories: In-House Design: Careers & Advice
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The Strategic Edge
Strategic thinking may be the sharpest design tool in your arsenal. The principals of DesignMatters tell you how to hone it and keep yourself a cut above the competition.
Shedding Stress
Stress not only wears you down physically and mentally, but it can also take a huge toll on your business. Three experts give you eight ways to build stress-management into your daily routine.
Survive the Price Wars
Pricing your services competitively is a huge challenge in today’s market. Management consultants and design-firm veterans tell you when to hold firm, when to give in and how to create value for your own firm and for your clients.
Categories: Design Business & The Industry of Design, Web & Graphic Design Pricing
Tags: rates
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Making the Perfect Pitch
New-business presentations are the make-or-break opportunity to win clients, but many creatives lack the skills to deliver great pitches. Three pros identify the pitfalls and share the secrets of winning in the boardroom.
Movin’ On Up
Ready to move into a bigger, better office space? Before you start packing the boxes, consider the following important business factors that will influence where you set up shop.
Measuring Design
How investment in design translates to profits
Lost In Translation
Being a great designer doesn’t guarantee you’ll succeed as a creative director. Here’s a guide to help you navigate the bumpy road from creative work to creative management.
