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Author Archives: Pat Matson Knapp
Leading the Way
If you think leadership is about being a boss and getting people on the same page, you’ve got it all wrong. It’s about being a colleague and getting people to talk to each other. Get ready for Leadership 2.0.
9 Sure-Fire Job Security Strategies
Competition for your job has never been more fierce than it is right now. So it’s a great time to increase your visibility and demonstrate your value to your company. Tracey Turner of The Creative Group tells you how.
Be Your Client’s Best Friend
How do you keep established clients from defecting to cheaper firms? Simple: Become the essential partner your clients can’t live without. A veteran designer and a management consultant offer eight tips on staying connected.
Position Design as a Strategic Business Element
As businesses tighten their belts and wallets, designers are already seeing the ramifications. Here are ways to combat those trends and position design as a strategic business element.
Building a Brand from Ground Zero
Faced with harsh economic realities, two design-firm principals made the ultimate tough decision: Close their full-service branding agency, downsize drastically and re-emerge in a leaner, more focused form. Here’s how they built a new brand from the ashes.
What Clients REALLY Want
They may not tell you, but clients expect—even demand—things from the creative firms they work with. Learn how to meet and exceed those expectations.
