Author Archives: Paul Boag

About Paul Boag

Paul Boag has been working with the web since 1994. He is now co-founder of the digital agency Headscape, where he works closely with clients to establish their web strategy. Paul is a prolific writer having written the Website Owners Manual, Building Websites for Return on Investment, Client Centric Web Design and numerous articles for publications such as .net magazine, Smashing Magazine and the econsultancy.com. He also speaks extensively on various aspects of web design both at conferences across the world and on his award winning web design podcast boagworld.

Social Media as a Business Tool

Social media has changed the world. Along with the web and mobile, social media has changed how we communicate. More than that, it has changed how we behave and that in turn is changing the world of business. Today every organization needs to make social media a part of their business strategy.

5 Ways Internal Web Teams Can Get Stuff Done

This post originally appeared on Boagworld.com. When working as part of an internal web team you face politics, bureaucracy and company culture incompatible with the web. How then can you ever get anything constructive done? I have immense respect for people who work as part of an internal web team. Although I envy their...