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Author Archives: David C. Baker
David C. Baker shares 48 tips on how to be a good manager to the members of your creative team. Making a difference is more than taking on a social issue, it’s about managing your employees well.
Now that your design business is up and running, it’s time to cut loose ties with the past in order to really thrive. These decisions are tough, but business consultant David C. Baker has helped many firms do the same in order to grow.
Burnout is widely felt in marketing field. So much so that every individual will face it at some point in his/her career. Some of it stems from a propensity toward short attention spans, developed at an early age. Oddly enough, if you didn’t have access to a TV or hours of video games, you might be more creative now! (So much for the impact of your profession.)
How do you get (money and) impact in a client relationship, consistently, month after month? It doesn’t happen without some measure of control in the client relationship. If you’re an order-taker (that’s the opposite end of the spectrum), you’re not an expert, and your recommendations are not considered as seriously as they could be.
I’ve always advised firms to view growth (defined as an increased body count) as something largely neutral. It’s not good or bad—just different. That can relieve the inappropriate pressure to grow, grow, grow. Nonsense. That may work for trees, but oceans and rocks don’t really care. So instead of chasing growth as the solution to what ails your firm, consider growth carefully.
What better time to point out the advantages of being a small design firm than when the industry is experiencing a contraction. All the more so since we have this strange obsession with growth, captured in phrases like “if you aren’t growing, you’re dying.” You can’t fit deep thinking on a bumper sticker, and that looks like a bumper sticker to me.
Caring is good — caring too much is dangerous. Does this resonate with how you handle client relationships in your graphic design business?
Do you ever feel like clients don’t listen to you enough? Here are five very specific suggestions to turn things around in your design business.
Do you have a credible marketing plan for your graphic or web design business? Or, do you compromise positioning to get a client? See these 7 Ways to earn respect for your design business.
The world worships growth, but it’s foolhardy to not first fix what you have. Look for these 7 signs to know if you need to fix things at your marketing firm before growth should happen.