Author Archives: David C. Baker

About David C. Baker

David C. Baker has advised 650+ marketing service firms through ReCourses. He'll be co-hosting the Mind Your Own Business Conference, aimed at helping design firm principals be more successful, with HOW October 17-19, 2012. He has written three books, one of which was deemed by Inc. Magazine to be one of the Top 10 Books entrepreneurs should read. His work has been discussed in the Wall Street Journal, USA Today, Fast Company, Inc., Forbes, CBS Business Network, MarketingProfs, and BusinessWeek. He also speaks 30-35 times per year. His primary hobby is photography.

6 Techniques for Selling Without Begging

This article was originally featured in HOW’s Creative Business issue. Find the full issue in MyDesignShop. The problem is clear: You need more business. Not because you aren’t busy, but because then you could be choosier about which clients you work with. But if there’s one thing firm owners and entrepreneurs hate, it has...

Cutting Ties with Four Legacies

Now that your design business is up and running, it's time to cut loose ties with the past in order to really thrive. These decisions are tough, but business consultant David C. Baker has helped many firms do the same in order to grow.

Mind Your Own Business Conference

Creative Burnout: Traction Control with David Baker

Burnout is widely felt in marketing field. So much so that every individual will face it at some point in his/her career. Some of it stems from a propensity toward short attention spans, developed at an early age. Oddly enough, if you didn’t have access to a TV or hours of video games, you...

The Impact that Comes with Control in a Marketing Firm

How do you get (money and) impact in a client relationship, consistently, month after month? It doesn’t happen without some measure of control in the client relationship. If you’re an order-taker (that’s the opposite end of the spectrum), you’re not an expert, and your recommendations are not considered as seriously as they could be.

Mind Your Own Business Conference

The Advantages of Being a Larger Firm

I’ve always advised firms to view growth (defined as an increased body count) as something largely neutral. It’s not good or bad—just different. That can relieve the inappropriate pressure to grow, grow, grow. Nonsense. That may work for trees, but oceans and rocks don’t really care. So instead of chasing growth as the solution...

The Advantages of Being a Small Design Firm

What better time to point out the advantages of being a small design firm than when the industry is experiencing a contraction. All the more so since we have this strange obsession with growth, captured in phrases like “if you aren’t growing, you’re dying.” You can’t fit deep thinking on a bumper sticker, and...