Author Archives: Seth Erickson

Being the optimistic entrepreneur that I am, I approached this CEO.
I explained to him that I had some ideas that could really improve the UX (user experience) of his site. He politely declined and told me that their focus was in a different area at the time. I explained that even if their focus was in another area, my expertise could help customer retention since happy customers are always good for the bottom line. He again explained that they knew that some things needed to be overhauled on the site but it still isn’t their focus right now. So what did I do? Continue reading → More