Author Archives: Shannon Stull

Have You Ever Gotten Lost In Translation?

Have You Ever Gotten Lost In Translation? By Shannon Stull Carrus A couple of weeks ago, I was invited to a special blogger preview at the local opera. The event was set up by the opera’s internal PR team, and the invite did everything right: it generated interest in the show, created exclusivity by inviting only those “in...

HOWseGuest: Keeping it Fresh

Keeping it Fresh By Shannon Stull Carrus   It’s easy for in-housers to get swept up in the “same ‘ol” routine of working in-house; same brand, same colors, same logo, same projects … day-after-day (and sometimes year-after-year). It’s time to shake things up a bit! Just as developers need to brush up on their...

Tips on How to Manage Outside Agencies

Tips on How to Manage Outside Agencies By Shannon Stull Carrus I often get questions about how to manage outside agency relationships effectively. Surprisingly, the issues are often unrelated to the agency and are sometimes a result of in-house team road blocks. In other words, people are asking me: “How am I supposed to...

10 Creative Resolutions for the New Year

10 Creative Resolutions for the New Year By Shannon Stull Currus As I usher in this New Year with knowledge gained from 2012, and holiday cookies, it’s got me reflecting. Here are some resolutions I think will help me create better work, reduce my stress, and make me more creatively fulfilled. I think these...

In-House Creative Gift Guide

In-House Creative Gift Guide By Shannon Stull Carrus Christmas is next week, and I know all the slackers are still wondering, “should I get my co-workers something?” While it may be cutting it a little close, and shipping delivery time may be a little iffy, it’s never too late to put in a last-minute...

This Thanksgiving, I’m Thankful For Change.

By Shannon Stull Carrus Thanksgiving is approaching and like so many others, I’ve been reflecting on those things in my life for which I’m thankful. Though this year brought many amazing people and experiences into my life, I’m most grateful for one I was not expecting: I’m thankful I lost my job. A year...

Ad Grads and The New Path To Success Part 2

By Shannon Stull Last month I began a two-part article about why working in-house is a great opportunity for recent ad grads. In part one, we covered reasons why this could be a good move, such as: you’d have the opportunity to be the wild card, you could work on national brands, and you...

HOWseGuest: Ad Grads and The New Path To Success – Part One

By Shannon Stull As a wide-eyed, ironically mustachioed student in ad school, chances are you had your eyes set on graduating and entering into the world of major ad agencies. Perhaps you pictured yourself in a New York high rise, working on national ad campaigns for glamourous brands. Maybe you even developed a strong...

The Team Members You(r Boss) Never Knew You Couldn’t Live Without

By Shannon Stull You’ve been the principal designer for awhile now. And the webmaster. And of course the strategist. And pre-print production department. Let’s face it – this place wouldn’t last a day without you. Hopefully your boss has realized this, and has finally decided to give your department a hiring budget. There are...