Author Archives: Stefan Mumaw

About Stefan Mumaw

Stefan Mumaw is the creative director and purveyor of all that rocks at Reign, a Kansas City-based ad agency. He has authored five books, the most recent being "Chasing the Monster Idea," which examines the characteristics shared between truly monstrous creative ideas. Previously, he co-authored Caffeine for the Creative Team and Caffeine for the Creative Mind with Wendy Lee Oldfield, along with Redesigning Websites and Simple Websites. He has spoken at numerous creative industry gatherings over the years and been known to embarrass himself and those around him if given the opportunity.

The Dark Side of Creativity

In this evil manifesto of sorts, the killers of creativity are outlined. Don't fret though: We've also divulged exercises to resuscitate creativity if you've fallen victim to the "normalcy."