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Author Archives: Terry Lee Stone
Using Design to Connect with Corporate Employees
Companies invest in strategic communication initiatives for their customers and investors. They should put the effort in designing internal communications.
Design Essentials: Color in Brand Identity Design
Color is a critical aspect of any identity design project, and it’s often the subject of disagreement. Here’s how to communicate clearly about color.
Categories: Design Inspiration: Ideas for Designers, Featured
Tags: brand identity, branding, color in design, color palettes, design inspiration, identity design, inspiration
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Understanding Design Strategy
In the broadest sense, “strategy” is a plan for how to achieve a goal. In business, strategy bridges the gap between policy (guidelines governing action) and tactics (a set of techniques). Strategy is what a company develops to differentiate itself …
Designers Tackle Copyright & Intellectual Property Issues
Copyright law is far from simple, or perfect. This is a subject that all creative people have a vested interest in. It’s time for all designers to learn more about protecting their rights.
Categories: Design Business & The Industry of Design, Design Business: Industry Issues & Advice, Design Careers: Industry Advice & Job Search Tips, Design Management: The Process & Business of Design, Featured, Freelance Design Work & How to Freelance
Tags: copyright, intellectual property
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8 Sure-fire Ways to Propel Your Career Forward
Are you feeling restless in your graphic design career? Wanting to move up the proverbial ladder, but not sure how? Here are 8 solid ways to propel your career forward in the New Year.
13 Designers Share Their Design Career Goals
Wondering what it would take to get to the next level in your design career? Check out real-world designers’ answers.
Designer Spotlight: a verynice design studio
“Our studio was founded on the seemingly naive principle: save the world, and don’t just make money,” admits Matthew Manos, founder of a verynice design studio. The studio is inspired by social, rather than financial objectives, but manages to balance both.
17 Design Pros Dish Their Best Career Advice
You won’t believe what 17 seasoned design pros said when asked the question: If You could give young designers one piece of career advice, what would it be? In other words, what do you wish someone had told you?
Ask Yourself These 10 Questions to Better Self-Promote in the New Year
Make 2012 your business’ most successful year yet. As the new year begins, ask yourself these 10 provocative questions that can prompt a fresh look at your firm and how you will promote it.
Risk-Taking Projects
Two firms convinced their clients to take calculated risks. See how those risks payed off in these innovative projects.
