Author Archives: Tim Newcomb

About Tim Newcomb

Tim Newcomb is a freelance journalist based in the Pacific Northwest. He has written about design for TIME, Sports Illustrated and more. Follow him on Twitter at @tdnewcomb.

This handout photo released by the Brazilian Olympic Committee shows the recently unveiled logo to be used for the 2016 Rio Olympics in Rio de Janeiro, Brazil on January 2, 2011. AFP PHOTO/COB/ISMAR INGBER     ------------------ RESTRICTED TO EDITORIAL USE ------------ (Photo credit should read ISMAR INGBER/AFP/Getty Images)

The Evolution of Olympic Logos

Event logos come and go throughout history. That fleeting aspect, though, gives designers a freedom to create for a specific moment in time and place. For the Olympics, that moment—that logo—forever lives to define a two-week spectacle of sport. The way that moment has been defined, from early 1900s in Paris to a color-rich logo...