Author Archives: Abigail Walters

About Abigail Walters

Editorial Intern at HOW Books

You Need More Than a Logo: Perfect Your Pitch

“Who are you?” It’s the question every employer wants answered in a perfect pitch that informs, entertains, and doesn’t last too long (around 30 seconds according to Rob Wallace, managing partner of brand identity and package design firm Wallace Church, Inc.) These employers want to hear your story. They want you to provide a...

4 Steps to a Better Twitter Bio and Personal Brand

In a world where personal branding is king, no component of your image should go neglected. This truth applies to everything from resumes and cover letters to  business cards and letterhead.  It also applies to Facebook and Twitter accounts – social media platforms that offer opportunities to strengthen your brand and remind others what...

4 Tips to Make Your Design Decisions Greener

A print product’s design is the result of countless, deliberate decisions: What font? What paper? How many lines per page? Now, there’s something else to consider. Are the decisions you’re making green? Photo from Shutterstock Your design decisions affect more than just the look and feel of the final product. They affect the size of...