Blogging Guidelines

We are always looking for bloggers who want to contribute ideas that fit.

Our tagline is “Business Guidance and Inspiration for the Creatively Self Employed” which means:

All posts (500 words or less for each post or a series on a topic) are related in some way to the business of being creatively self employed (see 4 categories below) and/or are educational and inspirational.

We’re looking for:

  • Horror stories
  • Success stories
  • Experiments you’re trying
  • Step by Step Guidelines to complete a task or do something more efficiently

These could be triggered by the thoughts:

  • Here’s what I just realized…
  • Here’s what I figured out and here’s how you can do it too
  • Here’s what I’m doing and here’s how it’s working
  • Here’s what just happened and here’s what I’ve learned from it
  • Here’s what happened; what should I do?

Each post should end with a question that people can respond to, either sharing their perspective, contributing resources or simply commiserating with “me too.”

Categories and sub categories:

Marketing: A very broad topic indeed and can include almost anything related to how you get clients, with an emphasis on actively looking for it. Could be:

  • how you got a particular client
  • tips to better use a marketing tool
  • information about target markets you’re interested in
  • anything you’ve learned that ‘s worth sharing

Here’s an example

Client Relations: This relates to any interpersonal communications with clients, before during and after a job. Could be:

  • mistakes you’ve made and what you’ve learned as a result
  • a tactic that worked well that you’ll do again
  • personal behaviors (yours and your client’s) that can get in the way of doing business and what you’re learning about how to avoid that
  • From setting boundaries with clients to managing (and firing) nightmare clients, from how to handle client requests to noticing (or ignoring) red flags

Here’s an example

Work/Life Balance. This covers anything related to how you navigate the line between work and the rest of your life. Could be:

  • time management strategies and tips
  • techniques for keeping clients on schedule and not letting the talkers waste your billable time
  • how to stop overservicing clients
  • how you handle your kids in the office with you

Here’s an example

Money: Anything and everything related to money. Could be:

  • the agony of talking about money (or what happens when you don’t) and pricing
  • billing and getting paid (or what to do when you’re not getting paid)
  • how to read a balance sheet or file taxes

Here’s an example

If you have ideas, send them to ilise@marketing-mentor.com

One thought on “Blogging Guidelines

  1. Jackie B Peterson

    Like many of you I recently attended the Creative Freelancer Conference in Chicago. What a joy! It was wonderful to be at a conference that was so full of energy, enthusiasm, talent and eagerness to grow and learn. I have been a solopreneur most of my life. I have really struggled to find ways to make enough money as a solo because I know I am not a good manager and I really did not want to grow a business. I want to do what I do best: coach, consult and write. The question is always, how to do that when there is not enough time to do it all. Finally, I have found a way. Many of the attendees at the conference were talking about the same conundrum. How to make money doing what you love and still have time to have a life not just make a living. One of the important things I have learned is the power of NO. I have learned that if I want to do the kind of work I want, I have to say no to the jobs and projects that pull me away from being totally on target with the right clients and the right jobs for me. Every time I get fearful or worried and take on a project because I am in scarcity thinking, it winds up not being a good fit- and usually that is the same client who is hard to work with, indecisive, and critical no matter what I suggest. So I have learned to get very clear about exactly what I want and to say no to everything else. Saying no to the wrong things has even helped my supporters, family and referral sources get really clear about what kind of jobs and clients to send my way. The quality of my projects has improved. I am able to charge more money for the right work. I don’t waste may time and energy on doing things that are not right for me. I have really learned about the power of NO.

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