HOW Design Live Kicks Off Tomorrow! Celebrate 25 Years With Us

15105headerHOW Design Live kicks off TOMORROW! If you aren’t already in on the fun, come celebrate 25 years of HOW with us!

HOW Design Live has been the event for design information and inspiration. The place where our industry’s bright minds and up-and-comers share the thinking behind their work. Where creative pros can build their skills and make long-lasting connections with other designers. Where, frankly, we can all have a lot of fun.

This week in Chicago, we expect to host a number of speakers and attendees who have been to 10 or more HOW Design events. Why do they keep coming back? To learn, refresh and catch up with old friends.

The HOW Design Conference’s extensive history includes some memorable highlights, including:



The first HOW Design Conference in 1991 in Miami featured a small lineup of impressive speakers, including Paul Davis, Marshall Arisman and Milton Glaser.



15105Chicago93Prior to the Chicago conference in 1993, Chicago designer Carlos Segura‘s brochure for the event, produced on the computer (then still new to design) sparked controversy. Was it ugly? Unreadable? Or pioneering? HOW organized an after-hours conversation at the conference where Segura discussed and defended his work. Groundbreaking stuff. See Steven Heller’s recollection of Segura’s design and the discussion on



HOW headed south to New Orleans in 2003, and the closing party (then, as now, sponsored by Neenah) was held at Mardi Gras World among a warehouse of parade floats. Good times!



15105Chicago11The year 2011 marked the first time the HOW Design Conference, the Creative Freelancer Conference, the Dieline Conference and the In-House Design Conference were held together in one venue. Since then, the events have fully merged into a single HOW Design Live with 5 topical/disciplinary tracks—including the renowned HOW Leadership Program.

It’s HOW’s 25th anniversary, and we invite you to celebrate with us as we return to Chicago for the fourth time. Who knows what kind of magic will happen, what memories will be created tomorrow through Friday? What we do know is that you can’t miss it!

The conference begins TOMORROW, but there’s still time to register on site or for one-day passes!