Develop Your Own Aesthetic
Speaking of great starts, Wednesday kicked off with Austin-based Trina Bentley’s “Developing Your Design Aesthetic.” She shared her amazing body of work as designer and owner of Make & Matter where she’s learned to develop her aesthetic almost exclusively for the package design segment of the industry. Her presentation was visually rich with type and textures, and she shared her day-to-day schedule where she balances work and family responsibilities.
Go Grass Roots: Exploring Tools + Resources Available
The momentum kept climbing as I introduced Ken Tanabe’s “Design for Non-Profits and Grass Roots Projects.” He was a treat to meet in person, and he has a very impressive body of work and experience—most notably creating a holiday and designing it’s identity. He shared an overview of resources available to designers—from fonts to imagery to web hosting—for people that have little to no budget but have passion to create an identity for their non-profit.
Each day has been filled with top-notch industry speakers, and a personal highlight was definitely Bill Gardner’s “The LogoLounge Trend Report.” I have an affinity for logo and identity design, and I think like many other designers out there, I’ve been following the annual LogoLounge Trend Report over the past 12 years. Bill unveiled 2014’s live here and took it even deeper with many insights and hidden revelations that they have not been able to put in print or online. He helped us see trends in the conceptual approach and design of logos from the recent past and learn how to spot them in the present and future.
#HOWLive Keeps It Fresh
Overall, it was a very stimulating day, nicely wrapped up with a HOW editorial team dinner to decompress for a bit. Thursday is off and running, as I’m taking in Dana Tanamachi’s brilliant session “Perfectly Imperfect,” gearing up to embrace the rest of the day …
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