Amy Cuddy Announced as HOW Design Live Keynote

Have you ever gone through a challenging situation — an interview for a job you really want, or a difficult client meeting — and thought, Well, I wish I could do that over again?

Amy Cuddy’s research could help you nail it.

newauthor-amycuddyCuddy, a social psychologist and professor at Harvard Business School, works to understand how we embody and express competence, confidence and warmth — and how others perceive those qualities based on nonverbal cues. Her widely watched TED talk, Your Body Language Shapes Who You Are, popularized the phrase “power posing,” which suggests that the way you position your body conveys power and authority.

Her research suggests that we judge others along two critical trait dimensions – warmth/trustworthiness and competence/power – and that those judgments shape who we socialize with, who gets hired for a job and who doesn’t, who we admire and who we disparage.

Interesting social science, yes. But what’s it have to do with design?

You’re in the business not just of generating ideas and executing great work — but of convincing clients and colleagues of the merits of those solutions.

The degree of confidence with which you present yourself and your work directly affects how your audience responds.

Cuddy’s research has shown that when you feel personally powerful, you become more present in what you’re doing, more connected to your own feelings and more effective at communicating with others. According to Cuddy, “Presence — characterized by enthusiasm, confidence, engagement, and the ability to connect with and even captivate an audience — boosts people’s performance in a wide range of domains.”

cover-presence-300nIn fact, she’s written a best-selling book on the subject: PRESENCE: Bringing Your Boldest Self to Your Biggest Challenges.

HOW Design Live attendees will develop their personal presence, power and potential during Cuddy’s newly announced keynote presentation on Friday, May 5.

Expect Cuddy to share her inspiring personal story of earning a Ph.D. in social psychology — after doctors told her she’d never finish her undergraduate degree following an accident that left her with traumatic brain injury. She went on to get master’s and doctoral degrees from Princeton, then to teach at Harvard Business School. She regularly coaches executives and speaks to business groups about influence, leadership and decision-making. She was named a Young Global Leader by the World Economic Forum in 2014 and one of “50 Women Who are Changing the World” by Business Insider.

Cuddy is the latest game-changing professional from design and beyond to join the HOW Design Live program. Take a look at the lineup of keynote speakers on the conference agenda, and make plans to learn firsthand from these visionaries and leaders. Register for HOW Design Live by March 21 for your last chance at discounted registration rates.

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