Proven Advertising, Web, Social, and Email Marketing Tips!

Take your marketing and conversion strategies to the next level with this free download.

If you build it they will come. The old adage may not always work as well as we’d like, especially when it comes to attracting users to a website. Here at HOW Design, we believe that if you have an attractive idea and the right marketing and conversion tactics, you can create a lasting and valuable website. For this free eBook, Marketing & Conversion, we pulled out Chapter 9 of Brian Miller’s best-selling book, Above the Fold to give you proven advertising, web, and email marketing tips.

Inside you’ll find a variety of methods for attracting users to a site, converting them to valuable customers, and maintaining a profitable relationship with them. From advertising and the best banner ads, to email marketing tips and viral marketing techniques, get ready to take your website to the next level. Simply enter your email and download this free eBook to get some of the most valuable advice you’ll find on marketing and conversion!

Enter your email to join the How Design newsletter and download your FREE eBook!


From web banner ad sizes to the 4P’s of marketing, this comprehensive guide to marketing and conversion is one you won’t want to miss!

How you communicate during each phase of the customer cycle can have large and lasting effect on the amount and value of users that come to a site. But with all the information on the web how do you decide which tactics are right for you? Pulled from the best-selling book, Above the Fold, this informative chapter on marketing and conversion will provide you with the knowledge to answer this very question. Here’s what you’ll find in this free download:


Banner Advertising Techniques

Effective web advertising/banner design involves many disciplines, from copywriting and design to media strategy, technology, and even a touch of psychology. To generate a high click-through-rate (which is the goal of these ads) you’ll want to break through the noise with creative banner ads. Along with the standard web banner sizes and great tips, you’ll find tons of banner ad examples, including some of the best banner ads.


Viral Marketing Techniques

Viral marketing works because such pieces provide some sort of entertainment value beyond the thousands of ordinary advertising messages consumers are bombarded with on a daily basis. In this section you’ll browse through some recent viral successes and see why viral marketing doesn’t have to be high-tech or high budget.


Social Marketing Techniques

Social marketing is similar to viral marketing in that it spreads organically through word of mouth—but social marketing usually involves a direct benefit to the user. Social marketing can be used as much to get new customers as to retain existing customers, making it an important part of your strategy. In this section, a few social marketing tips and some interesting examples will help you develop great ideas for your site.

On-Site Marketing Techniques

Once the user has found your site, you want them to find value and take action. Getting a user to take action involves the right products, promotion, pricing, and placement-also known as the 4 P’s of marketing. Learn the logistics of the four P’s of marketing, including cross-selling and a few essential web marketing tips.


Email Marketing Techniques

One of the best ways to maintain a relationship with a customer is through effective email marketing. In this section you’ll brush up on guidelines of the CAN-SPAM act, email template design, subject lines, and find essential tips for email marketing.

What are you waiting for? Get proven methods for attracting and converting traffic with this free eBook!

How do you attract traffic and turn browsers into buyers? Web marketing is a multi-billion-dollar industry covering a wide spectrum of services from banner advertising and paid sponsorships to more organic forms of advertising like viral and social marketing. Knowing the right strategies for your site is key to your success, and that’s what this free download is all about.

Get this free eBook for an in-depth look at web marketing, tips for using banner ads, examples of effective viral marketing, and so much more. With these proven methods and examples from industry expert Brian Miller, you too can attract and covert visitors into high-value buyers. If you’re ready to take the next step towards building an effective website enter your email and get your free download today.

Enter your email to subscribe to the HOW Design newsletter to get even more tips & advice from the pros.