7 Corporate Branding Design Examples that Changed Businesses

FREE Corporate  Identity Design Download!

Close your eyes. Think “Corporate Design” and what image comes to mind first? Coca-Cola? IBM? Apple? Now consider three luxury car brands. Imagine three different soft drink brands.  Think about running shoes. In each exercise, you visualize a brand, and if the company has done a good job with its corporate identity design, you feel some positive connection to the brands that you recalled.

Branding and design company, Chermayeff & Geismar, has spent more than 50 years creating some of the best corporate design models in the world. In our Free EBook – 7 Corporate Design Examples That Changed Businesses – we focus exclusively on Chermayeff & Geismar and some of their best corporate design projects. Corporate identity branding begins with a good corporate logo design. In the 21st Century, the logo must be able to extend effectively across print, social, mobile and web platforms. Once created, design teams focus on engagement, product lines and ways to engage consumers via corporate design inspiration and corporate web design inspiration. Download our Free EBook and prepare to be inspired.

Basic Principals of Designing Corporate Brand Identity

Make no mistake – corporate branding begins with corporate design. Chermayeff & Geismar have become one of the world’s foremost branding and graphic design experts on corporate branding and corporate identity design, helping companies not only outpace their competitors, but take the number one spot for their industry. Download 7 Corporate Design Examples That Changed Businesses and you will be treated with corporate branding examples that will inspire you. With peer accolades that include the best corporate design and corporate logo design, Chermayeff & Geismar’s creative team keeps their eyes on strategy and focuses on executive and implementation.

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Corporate Branding Logo Examples of Chermayeff & Geismar

Corporate branding through logo identity

Corporate Identity Through Logo Design

With the goal of increasing public awareness for the world’s largest library, Chermayeff & Geismar’s tea, launched an internal brand strategy analysis and determined a logo icon was needed. “The result was incorporating the American flag with an open book. The logo’s curves instilled a sense of motion and an unlimited flow of knowledge emanating from a central core.” A new wordmark was also established, dropping “The” from the official name.

Corporate graphic design

Powerful Corporate Identity Design

This corporate identity design includes one of the world’s most recognized logos – the NBC peacock. Chermayeff & Geismar’s creative team admits it “was one of the most involved redesign efforts we’ve ever taken on.” The new peacock needed to be easily implemented in corporate brochure design and required powerful corporate identity branding to compete with the other two broadcast networks, both of which were more highly ranked in viewership than the last place NBC.


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Corporate logo design can be simple yet powerful

Clean and Simple Corporate Logo Design

The merging of Chase National Bank with the Bank of Manhattan Company required new corporate branding that effectively expressed the company’s strength and status as the second largest bank in the U.S. It was 1957 and Chermayeff & Geismar felt a symbol would convey the company’s corporate identity more easily than the newly adopted name. The now familiar abstract logo was dismissed immediately by many top executives, but would eventually come to define the powerful financial brand.

Make your branding design stand out with your audience

Elegant Corporate Graphic Design

It may come as a surprise to New Yorkers that Barneys was once a discount store for men. That just shows you what a strong corporate design can do for business. The Chermayeff & Geismar creative team noted that, “In looking at the possibilities, we found a series of wonderful typographic coincidences.” Deleting the apostrophe in “Barney’s” not only helped with typography alignment, it also incorporated a sense of elegance and European je ne sais quoi.

Corporate graphic design logo

Strong Corporate Branding Design

“Our solution was to create a strong, simple icon to be used consistently across the company’s divisions.” The Merck & Co. design was strategic with a powerful identity concept behind it. Chermayeff & Geismar’s team created a logo that would become central to Merck & Co.’s corporate design. “A symbol should never be a decorative element in an identity system,” acknowledged the creative team.

Corporate logo design

Recognizable Corporate Design Inspiration

When National Geographic extended it brand into television, books, film and more, Chermayeff & Geismar were hired to develop a more cohesive design that could incorporate all multimedia platforms requiring corporate web design inspiration as well as other forms of customer touch point interactions. The yellow border generated the strongest brand recognition, but it needed to be standardized and corporate design assets implemented included typography, Pantone colors and a more standardized identity system.

Make a mental copy of this corporate branding identity

Memorable Corporate Branding Identity

“The goal of the design program was to convey a sense of excellence and clarity in all visual inspections of the brand. The Chermayeff & Geismar creative team looked to the unusual name for inspiration. The first and last letter ‘X’ proved to be an important identity trigger that to encouraged rong recognition and industry recall. The company name is also often used interchangeably with “copying,” or “z=Xeroxing, admittedly at a lower degree.


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