Creative Freelancer Blog

On the Creative Freelancer Blog, guru Ilise Benun—founder of Marketing Mentor and co-producer of the Creative Freelancer Conference—and a host of other prominent experts in the field tackle all things freelance. Get the scoop on freelance graphic design work, how to start your own graphic design business, networking, building strong relationships with clients, designer resources, and much more. Freelancing can be a seemingly complicated and daunting career prospect for any designer—but it doesn’t have to be. The Creative Freelancer Blog breaks it down, demystifies it and gives any designer the tools they need to successfully go solo.

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The thrills and risks of freelancing — in the media again!

In honor of Labor Day, there are lots of articles about the new way people are working — although it’s not all that “new” to those of us who’ve been freelancing for YEARS, right? This insight I definitely see evidence of: ‘Many late-career freelancers are the most successful at it because they have years’ worth of...

Jill Anderson of Jill Lynn Design

Want a fabulous free report? Here’s how…

What’s for dinner? I don’t really mind. What should a free report be about? Now that’s something I feel strongly about! There are potential clients on your website who are eager for information. If you don’t have a free report, you’re missing a dreamy opportunity to engage them. So to help you get your...

Primer: Pricing Tips for Freelancers & Solopreneurs

Pricing design work is an important and challenging topic for creative professionals, so here’s a roundup of the most popular posts on how to price creative services. 3-Tier Pricing Strategy That Works Like Crazy via Ed Gandia’s Smarter Freelancer Podcast. How Laura Foley used the 3-tiered pricing technique the day after she learned it from Jason Blumer at...

Problem Clients Video with Ilise Benun

[Video] Do You Have “Chaotic” or “Clueless” Clients (or both)?

If you’re battling big egos and unfair deadlines, you’re not alone. But for freelancers, solopreneurs and small agencies especially, one bad client can mean big problems, draining your resources and even harming your carefully built culture. In this presentation, given at Ad Age’s Small Agency Conference (2014 in Austin),  I identified 4 red flags to...

Tom N. Tumbusch 2014

The “problem” of more work than you can handle

Finding enough work to fill your pipeline can be a challenge, especially in the early days of your freelance career. But if you do your marketing work consistently, provide great service, and eat your Wheaties long enough, your business will eventually reach a point where you’re pushing the limits of your capacity. This doesn’t...

Ilise Benun on your online marketing plan

Time for a Marketing Reboot?

If your marketing has slowed down lately, you’re not alone — and there are lots of possible reasons why…. It could be the effect of the summer lull. Or maybe you’re coming off a monster project that consumed every bit of your time and energy and you literally couldn’t focus on anything else while it was going...

Illustration by I. Keith Murray

Watch Out For These Client Red Flags

  Are you dealing with a problem client right now?You know the ones I mean…they have unrealistic expectations and unreasonable deadlines. Or they are high maintenance drama queens overreacting about a tiny detail.If so, you’re not alone.We all have them!The thing to remember is that they are not bad people. They’re often under a...

Proposal Singles 1-2 cover

Summer Lull = Time to Improve Your Proposals?

If you’re experiencing a little “summer slowdown,” please don’t use it as an opportunity to panic. Instead, use the little August lull to work “on” your business instead of “in” your business. Let’s start with your proposals — I’ll be they can use some improvement. Well, I have the perfect solution to that problem: Monday,...

Ilise Benun on your online marketing plan

Do They Show Your Work To Their Spouse For Feedback?

  Here’s an email newsletter I got today from CFC-veteran and copywriter, Conrad Winter (a.k.a. The Backpocket Copywriter) — just had to pass it along! Dear Ilise, It used to drive me crazy when clients would tell me, “I showed your ideas to my spouse, and…” Or “Let me get back to you, I...