If you want to be a successful designer these days, you have to ask yourself the right questions. Here's how to find your design competition.
As a freelancer working on a project-to-project basis, your personal brand is critical. Here's how to make sure yours stands out.
Your ideal clients need you to address their pain points in your self-promotion. Don't know what their customer pain points are? Not to worry. Here's how to find out.
Adam Ladd has worked in branding, art direction, and magazine layout, and along the way, he happened to see and use type—a lot. Having been the art director and designer for both HOW and Print magazines, you've probably seen his work, especially if you were a regular reader of those two publications.
Are you talking only about yourself and your work in your self-promotion? If your goal is to get more design clients, that's a mistake. Here's why.
Wondering whether that Request for Proposal is a waste of your time? Check out Ilise Benun’s 10 criteria to help you decide whether you should spend your time elsewhere.
Content marketing is neither a panacea nor a magic bullet. That said, it can be the most effective marketing tool available, with a few “ifs”—if you strategically map out a content plan, if you invest the time and if you commit the resources to do it right.
Consistent and “always on” networking is the key to your success. So if the idea of business networking has you thinking UGH, it's time to think differently. Here's how.
So many designers hate talking about money, which makes pricing one of the most dreaded aspects of being self-employed. Perhaps that’s why so many designers resign themselves to pricing their services by the hour. But hat is truly a tragedy—and here's why.
If your marketing for your design business is a bit all over the place, it may not even be worth your time. After all, the key is to reach the right people with the right message at the right time. But exactly does that look like for a designer? Ilise Benun of Marketing-Mentor.com shows...