Creative Freelancer Blog

On the Creative Freelancer Blog, guru Ilise Benun—founder of Marketing Mentor and co-producer of the Creative Freelancer Conference—and a host of other prominent experts in the field tackle all things freelance. Get the scoop on freelance graphic design work, how to start your own graphic design business, networking, building strong relationships with clients, designer resources, and much more. Freelancing can be a seemingly complicated and daunting career prospect for any designer—but it doesn’t have to be. The Creative Freelancer Blog breaks it down, demystifies it and gives any designer the tools they need to successfully go solo.

[Podcast] The Art & Science of Pricing

There is an art and a science to pricing your services and to do it well, you have to have both! As a creative professional, the art part shouldn’t be a problem, right? I wrote about the “science” part in a HOW article published in the magazine and excerpted here. And I recently recorded the...

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Two visitors, two calls-to-action

Your website can have the world’s most awesome content. But if you’re not giving readers a next step—what’s the point? For a website to work (funnel ideal clients and projects, weed out tire-kickers, gather info and save you time)—it’s got to ask something of your visitors and encourage a next step. But not all...

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Freelancers: It pays to charge what you’re worth

Several years ago I got a call from one of my favorite clients, who I’ll call “Frank” because it’s not his real name. “Tom,” he said, “we’re going to have to start working with someone less expensive. We simply can’t afford your rate anymore.” Was I disappointed? You bet. Frank had been a great...

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[Podcast] How to get your freelance career started through oDesk

For a while, I’ve avoided posting about online freelance marketplaces, but this take on it from freelancer, Jake Jorgovan, answers the real questions freelancers have so you can know who should use it, when and how, as you build a freelance business. Plus, a recent report states that 10% of businesses (up from 3%) are...

Benefits for Freelancers — thanks to Freelancers Union!

Last month, The Freelancers Union did something no one else has cared enough to do — they launched a National Benefits Platform for Freelancers. The National Benefits Platform will enable freelancers across the country to access a suite of curated, freelancer-focused benefits, including: 401(k) plans Health insurance Dental plans Disability insurance Term life insurance...

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Email Newsletters Are Not Dead — Far From It!

There was a discussion recently in our very active “Creative Freelancer Conference” LinkedIn Group about the current thinking on email newsletters as a marketing tool for freelancers. I haven’t weighed in yet but David Carr has a great article in the New York Times (6/30/14), “For Email Newsletters: A Death Greatly Exaggerated,” on the fact that...

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Last Day of Best Price for 2015 CFBC and HOW Design Live

One last chance to get the best discount available for the 2015 HOW Design Live and Creative Freelancer Business Conference to be held in Chicago, May 4-8, 2015! We had our full-day planning meeting last week with all the program directors and I can tell you, it’s going to be awesome! We can’t yet...

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CFBC Connecting Continues for Enterprising Freelancers

I got this message last week from designer (and veteran CFBC attendee), Nancy Ruzow of Ruzow Graphics about the follow up she’s done in the month since the conference…. I have been working very hard to follow-up with some of the contacts I met at the Creative Freelancer Business Conference (held May 14-16, 2014 in Boston). Jenn...